Twitter can be an excellent tool for small businesses that want to better connect with their customers and clients. However, many business owners today still find this social networking platform to be a bit of a mystery; they may know that using it could be very beneficial for them, but aren’t sure where to get started when it comes to using Twitter to its fullest potential.

Getting your message out amongst the millions of tweets sent daily can be an intimidating process, therefore it’s no surprise that a large number of business owners struggle to be successful with it. However, the good news is that although the rapid pace of Twitter can often seem a little overwhelming, several great tools exist that are designed to help business owners get the most from their tweets. Here are some of the best.

#1. Who.Unfollowed.Me:

This service is a very simple one, however it can be extremely effective when it comes to managing your followers on Twitter. It allows you to keep track of who has recently followed and unfollowed your business Twitter account, along with showing you which accounts you are following, but aren’t following you back. By using it, you can gain a better understanding of the impact of your tweets and begin to see trends such as which Tweets caused a large number of new follows or unfollows to occur.

Who.Unfollowed.Me

#2. Tweetdeck:

If you are a business owner who is having a difficult time keeping up with the fast-paced world of Twitter, then this is a great tool to start off with. It allows you to create columns for different types of tweets, allowing you to effortlessly track users, lists, or hashtags in no time. You can also use this tool to manage several different accounts and create tweets from one handy place.

Tweetdeck

#3. UnTweeps.com

If your business Twitter profile is following a lot of inactive profiles, then this can create an impression that you don’t want to have on your followers. However, going through the profiles that you follow and checking them all out can take time. Instead, let this service do the hard work for you – it will scan your followers and let you know which ones haven’t been active in a while, helping you to determine which ones are worth following and which to remove.

UnTweeps

#4. Buffer:

When using Twitter for marketing, having a schedule to stick to can create more interest by getting your followers into a routine. Buffer is a tool that has been described as the ‘smarter’ way to tweet; it allows you to schedule your tweets throughout the day or week to break the information down for your followers. Along with this, it also provides handy analytics to help you determine what’s working well.

Buffer

#5. CoTweet:

Lastly, Twitter isn’t just an awesome way to get the word out about your brand – you can also keep track of what people are saying about you using this social media platform. CoTweet is an awesome tool that allows you to track clicks and limited analytics, keep conversation history, and analyse conversations about your brand. With the premium version, you can also enjoy integration with SalesForce and more.

CoTweet

Do you use any of these Twitter tools? We’d love to hear from you in the comments section below or Tweet us at @PencilandCoffee!