Social media is an important aspect of any digital marketing campaign.

93% of marketers use social media as a way of gaining exposure for their business, but social media marketing offers so much more. With half of the world’s population on social media, there’s a lot of opportunity for businesses to grow their audience.

On the flip side, having access to that many people can make it difficult to find your social media audience. In this post, we’re going to tell you how to hone in on your audience so you can grow your business the right way. With the right people paying attention, your social media marketing efforts will be more fruitful.

Analyze Your Existing Customers

If you’re going to use social media to your advantage, you need to have an understanding of what your customers want. Use the data you’ve compiled from your existing customers and social media followers – age, location, spending patterns, interests, and challenges they face – to come up with a customer profile.

All of this information can help to determine what kind of content you should be creating and who it should be targeting. It’s not to say that the audience you’ve already got is your ideal audience, but the people buying your products/services can help you figure out a new direction.

Scope Out the Competition

There’s a good chance that you’ll have some social media overlap with your direct competition. Look at what they’re doing to find out what’s working and what isn’t, then use it as inspiration for your own social media post ideas.

It’s not just what they’re posting, either – it’s who they’re targeting and what platforms they’re using. Look closely and you may find that they’re reaching people you hadn’t even thought about looking for.

Tools like Buzzsumo allow you to enter keywords for your industry to see what content is performing well. Look at the top shared content and the engagement data to figure out where you can improve.

Understand Your Strengths

Having a good understanding of what your products/services bring to the table will help you find your audience. How does it make your customers’ lives easier, better, or more exciting? If you don’t know how your business helps people, it speaks to a deeper problem. 

By combining research into your audience’s needs and knowledge of your own strengths, you can start to craft a message that actually works.

Have Appealing Content

Once you know who you’re looking for and what they want to see, you can start creating content to increase brand awareness. In the beginning, you’ll want to try out different elements, formats, timing, and tones with your posts. A/B testing is the best way to figure out what your social media audience responds to.

Attract Your Ideal Social Media Audience

When it comes to your success, it’s all about growing your social media audience. With these tips, it’s easier to do. 

Outsourcing your social media to a digital marketing expert is often the best way to find the optimal content strategy. At Pencil & Coffee, we can take your brand to the next level with content that actually engages your audience.

Contact us today to discuss your content needs and how we can help you appeal to your niche audience.

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