Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
To qualify as a true icon, a brand must have a beacon identity – a way of presenting itself to the world that is definitively unique, and which sets a benchmark against which others will be judged.
We have a blend of design skills and a breadth of experience within our team that enables us to cover all aspects of brand identity, and a global perspective that makes working in other cultures effortless.
Fired by boundless imaginations, guided by strategic rigour, and informed by production know-how, our inspirational band of designers have been responsible for creating and shaping a number of the world’s most famous brand identities, working hand in hand with client teams in their development. Our 360° thinking ensures those identities come to life vividly in every medium.
Social media is imperative for promoting your business online. Not only does it give you a marketing platform, but allows you to converse with a wider audience, provide exceptional customer service and demonstrate that you are a forward thinking business – in touch with what is trending.
At Pencil & Coffee we will manage all of your social media accounts and create posts for your business.
We respond to your queries and grow your follower base. This saves you time, builds your brand online and frees you to do what you do best – run your business!
Today, brands understand the importance of targeted marketing. Facebook and Google’s massive growth stems from their ability to sell hyper-targeted advertising. With all of the advertising and marketing technology available, targeting the audience of your choice is the easy part.
The more difficult business questions to answer are things like: Who should you be targeting? What kind of messaging and content should you use for specific groups? What type of campaign will generate the most engagement with this audience?
In consumer insights, audience analysis refers to researching the interests, preferences, demographic, location, and other aspects of a group. This could be a broad audience like “all Tumblr users” or a much narrower group like “millennial female fans of The Bachelor in Massachusetts.” The insights you gain from audience analysis depend on the depth of your research.
While your own audience is a great place to start with audience analysis, looking at your competitor’s audience and comparing it to your own can help you gain insights into how to stay ahead of the competition.
Search Engine Optimization
No two SEO campaigns are ever the same and each project will have its own unique challenges, aims and objectives. This means you need a unique SEO strategy, devised to overcome your specific barriers, improve the organic visibility and deliver on the agreed key performance indicators.
We start by carrying out an in-depth audit of your website, benchmarking your current organic performance against competitors and identifying how our SEO services can help your business increase your organic visibility. We then hold a consultation meeting with you to formulate an effective SEO strategy and action plan. We use a number of highly specialised tools to assess the technical aspects of your site, the keyword landscape, your current levels of visibility and to identify the areas where we feel organic visibility, traffic and conversions and can be increased most effectively. We’re also able to offer competitor insights to give you an understanding as to their levels of visibility, estimated organic traffic and ranking positions for keyphrase they are actively targeting.
Copywriting & Strategy
Word choice can persuade, inform, surprise or even inspire. But essentially, if you can relate to people using the words on a page, you could stir in them a reason to
Marketing strategies are now focusing much more on content marketing and within this new wave of channels and techniques to engage with your customer sits ‘storytelling’. It is an opportunity to add personality to your brand by creating unique content, led by creative and engaging copywriting.
Descriptive and inspiring copy can work incredibly well for aspirational brands, the language and tone of voice used across your communication channels is very important when trying to create desire and motivation for your customers, who will be at varying stages within the decision making process. In a world which is connected 24/7, your customers are navigating their way through more marketing messages than ever before, so that first impression needs to be a lasting one.
Our copywriting team at Pencil and Coffee can create informative, accurate text that helps your business ‘speak’ directly to your target markets. Whether you are looking for copy to lead informative product details or would like a more creative ‘storytelling’ approach we would love to discuss your ideas
Mobile App Development
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Your website is essentially the face of your brand. It is the digital storefront of your company, and the most common approach for customers coming into contact with your business, whether it is through desktop or mobile.
And lets face it. We’re all addicted to our smartphones. With over 5 billion mobile phone users in the world, its vital your website needs to be easily accessible across all devices.
Our passionate web designers use UX as a foundation to creating bespoke, mobile-first responsive designs that are in-line with Google’s guidelines. We don’t just create good looking websites, we design websites that complement any device from desktop, to various tablet screens in order to successfully deliver your business objectives.
Our developers only use the best open-source platforms such as wordpress, and magento for e-commerce website development, to ensure all applications match the needs of your business.
Working closely with our experts in search, we design and develop websites using SEO best practices to ensure our websites are able to rank for good quality traffic, to deliver the highest ROI possible.
Designing custom built websites that will not only increase your sales, but also your business exposure, helping you to reach out to an abundance of new potential customers.
Email marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!
An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.
Email marketing continues to deliver results.
But email marketing has evolved. It’s no longer as simple as sending the same email to all.
It’s time to update your email marketing strategy.
Now, you need to send targeted messages. Messages that are personalized, and optimized for multiple devices.
You also need test new elements. Trends change quickly, and what worked 12 months ago may not be successful today. Be open to testing. And when you understand what works, find ways to automate it through triggered emails.
If you implement these new changes into your email marketing strategy your customers will be more responsive, your campaign performance will improve and your business will continue grow.