15 Free Lane
15 Free Lane is a chic cocktail bar based in the heart of Leicester City. The name comes after the street name. We were tasked with the job of creating a logo design which reflected the chic – pin up look of the inside of the cocktail bar.
After doing lots of cocktail ‘testing’ to get a feel of the bar and the atmosphere on a few of their busy nights, we started to build a brand idea of the place. It had a very glamorous feel inside with plenty of photos of pin up girls. That’s when the idea came to us to create a logo based on this which reflected the atmosphere as well matching the design of the bar.
As it is a cocktail bar it only made sense to have the pin up girl in a cocktail glass. We created a silhouette style of the logo to give it a unique feel, almost as if we’re not giving the full picture of the place and to find out more you have to go inside to appreciate it.
This style of logo gave us the flexibility of placing it on all designs easily and making it stand of from the rest of the bar in the area.
To get the word out there, 15 Free Lane requested that we produce some graphics for print. That included business cards and flyers. We created slick and simple flyers and business cards to produce a message of quality, fun and quirky. To find out more about this bar you had to visit. The idea behind the print was to create a feeling of wanting to know more about this new quirky bar in town, and to do this you had to visit.