Barringtons
To go along with their photography to be used for marketing campaigns, Barringtons needed a strong logo design and some print to promote the bar.
The brief for the branding was to create a logo which represented the interior of the bar; stood out and looked elegant. So, we spent plenty of hours drinking inside the bar to get ‘inspired’ once we had enough pints we we’re finally inspired! Why not use something within the bar to represent the bar, genius! So after stumbling around eyeing everything up (I’m sure customers must have thought we were weird drunks) we realised one the most prominent and elegant features in the bar
Wait for it…..
It was the wallpaper! You’re probably thinking we definitely had one too many to drink, but the pattern on the wallpaper was very regal, elegant and represented the bar as it was everywhere inside! We took a picture of it and a few hours later created an illustration of the pattern. To give it that more elegant feel and obviously the name of the bar, we put a ‘B’ in the middle of the pattern in a strong, bold and uppercase font. The logo on its own could be used to represent the bar without the name on their marketing materials and once established customers would recognise that as Barringtons symbol.
For the signage we put the name of the bar underneath, in a fancy italic font. This was to give it contrast from the bold logo and text above but also to continue with the theme of being elegant.
To compliment this new logo, Barringtons wanted a large poster to sit just outside on the gating around the bar, to capture the eyes of wonderers passing by. Who might be parched from their long day at the office or shopping in around in town, this was a great way to entice them in for a cold refreshing beverage. The print again was a representation of the what was inside the bar, so we decided to give the feel as if you was already sitting inside with the cold beverage on your table about to a sip or two or maybe even a bottle. After all we are in the business of trying to make other businesses more money! With this feel, we gave the poster a warm welcoming feel. As a parched customer you want to be welcomed in a friendly environment with good customer service right?