The Modern Gentleman - Web, Branding, Social Media & SEO

The Modern Gentleman is an online shop selling luxury male grooming products for all men. Pencil and Coffee were tasked to create a brand/logo and an online store.

Job Detail

As a lifestyle brand, our objective was to create posts that provided some value and based around men’s lifestyle and not just to promote their grooming products. By creating posts like these it has lead to an increase in sales, especially during the Christmas period.

We created a brand and website that was a blend of traditional style with a modern twist

In addition, we help with managing and strategising the social media accounts to promote the brand, create awareness and sales.

As a lifestyle brand, our objective was to create posts that provided some value and based around men’s lifestyle and not just to promote their grooming products. By creating posts like these it has lead to an increase in sales, especially during the Christmas period.

STRATEGY

Just after New Year’s in 2021, we began implementing a strategic SEO campaign, building high-quality external links back to the website using targeted keywords to improve search visibility, drive relevant traffic, and ultimately generate more sales. We created a brand and website that was a blend of traditional style with a modern twist.

Success

Within just one month, website traffic had doubled, and the increased visibility was already translating into additional sales, demonstrating the immediate impact of the SEO strategy.
We continue to work closely with this brand as part of their online marketing team, dealing with content creation, social media, web updates, graphic design and increasing traffic to the site to push sales.

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