Industria Personnel – Social Media

Industria Personnel - Social Media

Industria Recruitment are providers of specialist temporary and permanent recruitment solutions to all business sectors. Working in partnership with the UK’s best employers helping to place thousands of job seekers into permanent work every year.

Job Detail

Arrange and simplify social media channels

Create a brand driven social media presence to attract new candidate and clients

Support 18 branches across the country with social media campaigns

This fragmented approach created several challenges, including reduced reach, inconsistent messaging, and a diluted brand identity across the different channels.

Create a central page for the brand

Adjusting each branch page inline with the brand page

Removing all personal pages under the managers.

The strategy was to establish a central company page to lead the overall social media activity, supported by local branch pages to build awareness and engagement within their respective communities. Once this structure was established, the individual team member pages that were diverting traffic away from the main brand were removed. This created a simpler, more focused social media strategy, with consistent branding across every channel. By placing the brand at the centre of the strategy, Industria was able to strengthen its online presence, grow its social channels, and increase overall reach while still maintaining a strong local connection.

Creating Content Strategy

Central page strategy different to the local pages

Local pages to have engaging content related to the locality

Use paid promotions to get the reach to the right candidates

The content strategy was simple: put the brand in the spotlight through the central page, using a varied mix of content, including company news, industry stories, brand-led features and branch events. The aim was to make the content engaging, fun and relatable, helping to build a stronger connection with the audience and grow the page organically.

The local branch pages focused on building awareness within their individual communities by sharing relevant job opportunities, local news and branch-specific updates. This helped attract the right audiences to each page while strengthening Industria’s local presence.

Paid social promotions were also used by the local branches to put key job opportunities in front of the right candidates. At the same time, this activity increased brand visibility among businesses and organisations that may have been looking for Industria’s services, helping the social strategy support both recruitment and wider business development.

Success

Central page grew to 1000 followers over 2 months, using only organic reach

Local pages are now generating organic interest with jobs filling up faster than before

Industria brand now is at the forefront of the social media strategy with clients reaching out

Industria central page using the simple strategy of using the brand and social posts grew its visibility, this allowed the brand to be inline with its competitors in just 2 months and 4 months later, Industria sits above its competitors on social media.

Local branches are now generating their own followers and jobs which are advertised inline with the branding are being filled up a lot quicker organically.