Web and Branding

The Modern gentleman

The Modern Gentleman is an online shop selling luxury male grooming products for all men. Pencil and Coffee were tasked to create a brand/logo and an online store.


Web Design

We created a brand and website that was a blend of traditional style with a modern twist

In addition, we help with managing and strategising the social media accounts to promote the brand, create awareness and sales.

As a lifestyle brand, our objective was to create posts that provided some value and based around men’s lifestyle and not just to promote their grooming products. By creating posts like these it has lead to an increase in sales, especially during the Christmas period.


Just after New Years’ 2021, we began working on the site’s SEO strategically building external links back to the site using certain keywords to encourage traffic and sales. Within 1 month the traffic to the site had doubled and also lead to sales via this strategy too! 


We continue to work closely with this brand as part of their online marketing team, dealing with content creation, social media, web updates, graphic design and increasing traffic to the site to push sales