“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.”
– Duane Forrester, Senior Product Manager, Bing
If your prospective customers are searching on Google, Bing, and Yahoo to find your products or services, then you need an SEO strategy. More and more people are using multiple channels to research products and services and search engines are often part of the mix.
So even if you’re using other tactics like TV, radio, and print, you still need an SEO strategy to ensure you’re not losing customers when they turn to the internet to do more research.