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Boost your business with a live stream

Boost your business with a live stream

Showcasing what you do as a business can be hard work. Getting everything that you want to say and promote into a format that conveys the correct message takes time. However, what we are finding at the moment is that businesses are migrating towards live streams to...

Getting started with Google Maps

Getting started with Google Maps

If you're a local business, and you are not taking full advantage of google maps then you're missing out big time.  Google maps marketing is about taking full advantage of your businesses profile on Google Maps, with the goal being increasing your brand's visibility. ...

How do you lead a company during tough times?

How do you lead a company during tough times?

We are all going through this difficult time, and some businesses simply because of the market they operate in will be feeling it more acutely than others.   However, these lessons are important now, as much as they are when things are going well.   If you...

The key to keywords 3

The key to keywords 3

You now know how you would describe what you do, and you have also put yourself in the shoes of your customer to think about how they would describe what you do. You have used a keyword research tool to try and discover what kind of average monthly search volume those...

The Key to Keywords 2 – The saga continues unfortunately

The Key to Keywords 2 – The saga continues unfortunately

The Key to Keywords 2 - The saga continues unfortunately The sage is continuing, and unfortunately, it is a saga. There is not a short cut to trying to get a business to expand and to get to where it wants to go, via SEO. You must understand who the business is, what...

The Key to Keywords

The Key to Keywords

Last week I talked about how Donald Trump looked a bit like Heathcliff from the novel Wuthering Heights.  This week I would like to pick up on last week and talk about keyword research.   What are keywords?  A word, or a set of words, that you add to your Google...

What is Pay Per Click Marketing?

What is Pay Per Click Marketing?

This week I’m going to discuss pay per click marketing, which is a term often bandied around in our game, with the assumption that everyone knows what it is and what it means.   We're always happy to go back to basics so if you don’t know what it means, here we go.  ...

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