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Why DIY Web Design Is a Bad Idea for Businesses

Why DIY Web Design Is a Bad Idea for Businesses

So you're getting ready to launch your business's new website. You're ready to get to work and design it on your own, right? Do you really think that DIY web design is the answer? DIY website design might seem like the better and more creative solution, but when it...

How Often Should Your Business Post on Social Media?

How Often Should Your Business Post on Social Media?

By now, social media marketing is no longer optional. If your business doesn't have an active presence on social media, your customers may tune out. That said, posting too often isn't the solution either. This leaves your followers feeling...

The Email Marketing Campaign: How to Engage Your Audience

The Email Marketing Campaign: How to Engage Your Audience

Back in 2019, there were already almost 3.8 billion email accounts being used. Experts are predicting that by the end of 2022, there will be more than 4.2 billion email accounts!  The coronavirus pandemic accelerated the shift to business online. Customers moved...

How to Design Your Social Media Marketing Strategy

How to Design Your Social Media Marketing Strategy

50% of people that use social media do so because they are searching for new products and services to purchase. That makes the social media marketing strategy your company creates an essential part of your overall marketing plan.  Are you struggling to...

3 Important Marketing Metrics for Small Businesses

3 Important Marketing Metrics for Small Businesses

89% of all marketers use metrics to improve and increase the efficiency of the marketing campaigns they employ on company channels. There are several marketing metrics you need to keep an eye on, but we've taken the time to choose the 3 most important ones...

Your SEO Strategy Guide to Great Google Rankings

Your SEO Strategy Guide to Great Google Rankings

In 2020 there were more than 81,000 Google searches performed, making the SEO strategy you use important. With the right strategy, you can improve your Google ranking one search at a time.  We've created a brief guide that will detail how to use things like...

5 Things You Need to Know About Brand Storytelling

5 Things You Need to Know About Brand Storytelling

Stories make human beings become human. The earliest recorded examples of stories come from cave paintings made 30,000 years ago. Oral, written, and visual stories help people empathize with each other and make decisions.  Brand storytelling serves the same...

5 Tips to Help You Refine Your Content Marketing Strategy

5 Tips to Help You Refine Your Content Marketing Strategy

Your content marketing strategy can use a facelift. Accept it, 2021 brings new challenges and opportunities. If you're still marketing the same way you did in 2020, it's time for an upgrade. Your existing customers ache for innovation. Content marketing strategy...

Working With Micro Influencers: What You Need to Know

Working With Micro Influencers: What You Need to Know

Are you aware that approximately 40% of adults block ads online? With so much concern for privacy and one's data, what are advertising agencies and brands to do? There must be a way to push a product or service, right? Thining outside the box is the name of the game....

Why Your Business Should Have a Mobile-Friendly Website

Why Your Business Should Have a Mobile-Friendly Website

A whopping 83% of mobile users expect a seamless experience when they visit a website and if it's not responsive, they'll quit and never return again. Aside from affecting your bounce rate, a mobile-friendly website is a must in today's digital...

5 Common Digital Marketing Mistakes and How to Avoid Them

5 Common Digital Marketing Mistakes and How to Avoid Them

Are you wanting to boost your company's growth? Do you want to build your online platform and gain more customers? The internet is a valuable tool for businesses, and if you use it correctly, you can attract more loyal clients. But digital marketing mistakes can be...

Top 10 SEO Myths Busted

Top 10 SEO Myths Busted

Top 10 SEO Myths Busted SEO provides us with so many advantages that it would be difficult to list them out. It is difficult to understand every bit of SEO; that’s when misconceptions occur. There’s a lot of advice going on the web about SEO. Some of it is wrong, and...

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