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Why being authentic in marketing is important?

Why being authentic in marketing is important?

Why being authentic in marketing is important?We live in a world where everyone is competing for attention so that ultimately we can get someone to buy our products or services. How do we do this?  Marketing is the answer. The only way people will know your business...

What is a ‘Buyer Persona’ and why it is important?

What is a ‘Buyer Persona’ and why it is important?

What is a ‘Buyer Persona’ and why it is important? You may or may not have already heard the term ‘buyer persona’ or ‘marketing personas’ or ‘customer personas’ or ‘user personas’ either way they all mean the same thing. However, not everyone knows what they are....

Why marketing is the number 1 thing right now?

Why marketing is the number 1 thing right now?

Why marketing is the number 1 thing right now? At Pencil and Coffee, we believe that marketing is fundamentally important for any business to grow and succeed. Especially more so during this pandemic in 2020. There are many different types of marketing and they differ...

Make Value Work for You

Make Value Work for You

Recently I felt like I lost my way. I felt like I lost my direction, as a result, I didn’t have a focus. Then I was reminded to reflect on my personal values.  And so I did. So below is an article about why values are important and how they can help with your...

How to stand out online!

How to stand out online!

Hi, I’m Becka from Clear Round Media, thank you so much to Danny for letting me appear on his blog. You’ll see a bit later on why I value form relationships like this so much!   So, if you’re anything like me - when you first started your business you thought you had...

Boost your business with a live stream

Boost your business with a live stream

Showcasing what you do as a business can be hard work. Getting everything that you want to say and promote into a format that conveys the correct message takes time. However, what we are finding at the moment is that businesses are migrating towards live streams to...

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