Our Blogs
What Are the Benefits of Paid Ads?
More than 500,000 businesses open each month and one aspect their business plans have in common is that they expect to scale the size of the business. There are several ways to propel your company towards growth, including the use of paid ads as a part of your...
How to Use Paid Ads to Increase Your Online Sales
Are you looking for a new way to increase your business's online sales? Then, you should consider using paid ads to help your business get those sales. Online shopping is rapidly increasing worldwide. In fact, by 2022 e-commerce sales in the U.S. will hit $1...
The 5 Best Landing Page Web Design Ideas to Increase Conversions
Did you know that 50 per cent of landing pages are optimized for mobile? Are your landing pages not bringing the conversions and results you want? Great landing pages are vital to attracting customers and increasing your sales. Read on to learn how web...
How to Choose the Best SEO Company for Your Business
In October 2021, 4.88 billion people use the internet; this is around 62 percent of the world's population. If you created a website without the proper online presence, your potential customers wouldn't be able to find you. Most of your competitors have adapted to the...
Welcome Jay Karsandas – The Wizard of Lightbulb Moments
Pencil and Coffee is growing, we've added another director to the business - Jay Karsandas. What he does Jay's job title is The Wizard of Lightbulb Moments! What that means is Jay is charge of managing, creating and growing your social media channels. ...
Digital Marketing 101: What is Content Strategy?
Are you considering using web content to boost your business? Are you wondering how you can develop a digital content strategy? Digital marketing can reach your target audience in a cost-effective way. You'll get regular social media engagement, a lead pipeline you...
How Long Does It Take To See Results From an SEO Campaign?
Are you embarking on an SEO campaign, but still don't know what to expect from it? It's 2021 and SEO is more important for small companies than ever before. If you're not capitalizing on SEO, then you can bet that your competitors are. But you can get a leg up on the...
Email Marketing Automation: The Pros and Cons
When the Internet first arrived, nobody expected it to become so pervasive. In those days, engaging with the Internet was optional for businesses. Now, any business that wants to succeed and grow must utilize the Internet in some way. One common...
Inbound Marketing: A Primer for SME-Sized Businesses
Lots of people have heard about inbound marketing, but they don't realize just how important it is. In fact, almost three out of every four businesses rely on inbound marketing. Inbound marketing is a powerful technique if you know how to apply it correctly. A...
5 Top-Notch Lead Generation Strategies to Move the Needle
Many people know that lead generation strategies are important, but they do not realize just how important they are. In fact companies with mature lead generation processes get well over double the revenue that average companies do! Of course, not all lead generation...
Why Hiring an SEO Company Is Worth It
Are you looking for a new digital marketing strategy to help your business become more visible? You should consider hiring an SEO company to help you get those clicks. In today's market, digital marketing is arguably more important than any other kind. Consumers...
Digital Marketing Trends to Know for 2022
We can hardly believe that 2022 is right around the corner. A new year brings a new marketing strategy, and we're here to help you start rethinking your digital marketing. Are you finding certain strategies that may have worked in previous years are in need of a...
Why DIY Web Design Is a Bad Idea for Businesses
So you're getting ready to launch your business's new website. You're ready to get to work and design it on your own, right? Do you really think that DIY web design is the answer? DIY website design might seem like the better and more creative solution, but when it...
How Often Should Your Business Post on Social Media?
By now, social media marketing is no longer optional. If your business doesn't have an active presence on social media, your customers may tune out. That said, posting too often isn't the solution either. This leaves your followers feeling...
The Email Marketing Campaign: How to Engage Your Audience
Back in 2019, there were already almost 3.8 billion email accounts being used. Experts are predicting that by the end of 2022, there will be more than 4.2 billion email accounts! The coronavirus pandemic accelerated the shift to business online. Customers moved...
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Say Hello!
Pour your favourite coffee and say hello to Java (the brains) and Woody (the creative)! They love helping businesses grow with any type of budget. They want you to grow by delivering you results!
Pencil & Coffee is here to help!
