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The Key to Keywords 2 – The saga continues unfortunately

The Key to Keywords 2 – The saga continues unfortunately

The Key to Keywords 2 - The saga continues unfortunately The sage is continuing, and unfortunately, it is a saga. There is not a short cut to trying to get a business to expand and to get to where it wants to go, via SEO. You must understand who the business is, what...

The Key to Keywords

The Key to Keywords

Last week I talked about how Donald Trump looked a bit like Heathcliff from the novel Wuthering Heights.  This week I would like to pick up on last week and talk about keyword research.   What are keywords?  A word, or a set of words, that you add to your Google...

What is Pay Per Click Marketing?

What is Pay Per Click Marketing?

This week I’m going to discuss pay per click marketing, which is a term often bandied around in our game, with the assumption that everyone knows what it is and what it means.   We're always happy to go back to basics so if you don’t know what it means, here we go.  ...

What is Remarketing ? and How Does It Work?

What is Remarketing ? and How Does It Work?

Well, what a week. A very difficult and surreal week for most of us in some way shape or form.  As I write this it is about a week in the UK since the Coronavirus outbreak became something quite real. The schools are now disbanded apart from Keyworkers children who...

The purpose of repurposing

The purpose of repurposing

In this week's blog I’m going to follow the format of my favourite interviews, and column in a newspaper.   In the Observer magazine every Sunday, there is a section called ‘This Much I Know’.   The questions are not laid out as such, but there is a simple structure...

Link Building – They Just Won’t Work!

Link Building – They Just Won’t Work!

By now you've probably heard that to build your SEO presence you need to start link building. And so you probably tried link building yourself and it didn't go the way it was planned? Most people throw some links at a site and check to see results...but then it's like...

#Nocode

#Nocode

There’s a movement that is gathering momentum presently.   It’s called #NoCode.   Can you guess what it's about?   That’s right.   It’s about #NoCode.   There is a movement of people who, while appreciating the complexities and beauty of JavaScript, CSS and HTML,...

60 Second Pitch

60 Second Pitch

The dreaded 60-second pitch or the elevator pitch. We've all heard that we need to have an elevator pitch and if we can't sell or inform someone about what we do in that time then we won't be able to sell to them. Personally I hate these pitches, and never really...

Networking Tips

Networking Tips

If you're new to networking events, it can sometimes seem daunting. We know the feeling when we attended our first networking events ourselves. Especially if you're attending a networking event for the first time or are a small business and need to attend more of them...

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