Our Blogs
Believe it to Achieve it: The Power of Customer Belief
Introduction Buckle up, because Pencil and Coffee are here to spill the beans on a magical secret of marketing that's as fun as it is impactful. This dynamic marketing agency doesn't just play with creativity; they're all about turning the spotlight on customers'...
Solving Before Selling: Pencil and Coffee’s Approach to Effective Marketing
Introduction When it comes to marketing, Pencil and Coffee knows that the name of the game is more than just selling—it's about solving. This vibrant marketing agency dances to the beat of a different drum, embracing the fun in creativity while fostering solutions for...
Unleash the Power of Marketing Ammo: How Your Business War Depends on It
Introduction In the dynamic arena of business, parallels to warfare aren't just metaphorical—it's a way of strategising that drives success. Picture this: Your business becomes a battlefield, competitors are rival forces, and your strategies mirror tactical...
5 SEO Trends That Are Dominating in 2023
Have you heard that the global SEO industry is worth over £53 billion? In the ever-evolving world of digital marketing, knowing what's going on with SEO is crucial for businesses looking to succeed online. SEO continues to drive organic traffic and increase online...
3 Ways to Stand Out with Your Next Digital Marketing Campaign
You only have seven seconds to make a strong first impression. If customers don't fall in love with your brand in an instant, they'll turn to your competitors instead. Why give your competitors an advantage when you can wow your target audience with strong...
The Benefits of PPC Marketing for Small Businesses
Traffic through pay-per-click (PPC) advertising generates 50% more conversions than traffic through organic advertising. Paid advertising also has a 200% ROI rate. With PPC marketing, you can attract new customers to your brand online. On the fence? Read on to...
6 Common Digital Marketing Mistakes to Avoid for Your Business
Think about how you’d feel if your employees started lighting your company’s money on fire. Every day, an employee sets fire to hundreds of dollars. You’d be beside yourself, and you’d put a stop to it immediately. Many businesses are doing this every day but...
6 Benefits of Hiring a Professional Web Design Company
Did you know that more than ninety per cent of first impressions to a business's website relate to the site's web design? Your website is often the first point of contact for potential customers. This is why it is critical to have a professional and user-friendly...
A Quick Guide to Social Media Ads
In the world, over 60% of people use social media like Facebook, Twitter, Instagram, Snapchat, and YouTube. With an audience this large, it's no surprise that many businesses are now turning to social media ads to build brand awareness and drive conversions. Did you...
How to Measure the Success of Your Digital Marketing Campaign
A successful digital marketing campaign can attract more customers and boost sales, but how do you measure success? Find out here.
The Top Trends in Social Media Marketing for 2023
97% of Fortune 500 companies depend on social media to connect with customers. Many smaller businesses are using it right along with them. If you want your business to use social media successfully, however, you need to know what the latest best practices and trends...
5 Myths About Online Advertising Debunked
Studies show that the average Internet user spends nearly seven hours per day online. This makes online advertising the perfect platform to engage with potential consumers. Interested in getting into digital marketing but have been scared off by the...
How to Take Your Social Media Videos to the Next Level
With over 750 million monthly users, TikTok has changed the social media game as the new and hottest app. Short videos are finding their way onto every other social media app too, as these apps try to compete with the new giant on the scene. Since video is...
The Secret Behind Effective Paid Ads
Knowing how to effectively run paid ads versus not knowing much about them can be the difference between making or breaking your business. In fact, advertising budgets are expected to grow around 11% by 2026 because they are so important. This means that as a...
How to Hone in on Your Ideal Social Media Audience
Social media is an important aspect of any digital marketing campaign. 93% of marketers use social media as a way of gaining exposure for their business, but social media marketing offers so much more. With half of the world's population on social media, there's...
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Say Hello!
Pour your favourite coffee and say hello to Java (the brains) and Woody (the creative)! They love helping businesses grow with any type of budget. They want you to grow by delivering you results!
Pencil & Coffee is here to help!
