Our Blogs
4 Social Media Marketing Trends to Watch for in 2023
Did you know that a whopping 3.5 billion people worldwide are connected to the internet? Simply put, marketing on social media is the single best way to reach as many people as possible. Exposure is half the battle of marketing, so there's no denying how crucial...
The Non-Negotiable Features Every User Friendly Website Should Have
There are approximately 200 million active websites. Given that the Internet is now the primary channel for many people in terms of entertainment and shopping, that's a lot of competition. That can make the drive for more traffic feel like the thing that requires your...
The Common Types of Digital Marketing for Businesses
Governments are implementing new legislation to limit certain types of digital marketing. The worst part is that it's nothing to do with the marketing itself. Rather, it's how some organizations are taking advantage of those types of digital marketing. But, what are...
What’s the Main Difference Between SEO and SEM?
What's the Main Difference Between SEO and SEM? There are more than 3.5 billion Google searches each day. Competition is tough in our digitally-charged world and many people aren't sure how to get a higher rank. This is largely due to people not understanding...
A Step by Step Guide to Creating a Business Blog
In 2020 alone, 80% of companies with a business blog reported that they acquired customers based on their blogging efforts. This means one thing: business blogs work, and can bring you a lot of traffic, profits, and leads. From creating the best blog website for your...
Social Media for Businesses: The Most Common Platforms
Did you know that the average person spends two and a half hours per dayon social media? Undoubtedly, social media marketing can be a great tactic for any business. It increases brand awareness, leads to higher conversion rates, helps improve brand loyalty, and allows...
6 Benefits of Hiring a Professional SEO Company
You've been living under a rock if you've not been utilising SEO for your business website. Search Engine Optimisation is one of the most important marketing tools for any website, whether you're a small business or a large corporation. It's time to fling the rock off...
How to Create a Killer Digital Marketing Strategy
Is your digital marketing strategy not performing the way you want it to be? Here is a quick guide on how to create a killer digital marketing plan.
6 Reasons to Choose Professional Web Design for Your Business
Getting a website up is so easy, anyone can do it. And it may be tempting to do just that for your business. But is that a risk you're willing to take, one that might lead to you fumbling the bag? Designing a website for your business is not as simple as it may seem....
Email Marketing Strategies to Take Your Campaign to the Next Level
There are currently over 5.59 billion active email accounts worldwide. While not all of these will belong to people in your target audience, it still shows how useful email is as a communication tool. To fully take advantage of this, you should implement some...
7 Social Media Marketing Trends That Are Dominating in 2022
The battle for supremacy between Instagram and TikTok is well underway. The two platforms are constantly trying to one-up each other in features and engagement, and it’s only a matter of time before one emerges as the clear winner. This goes to show just how fickle...
How to Stand Out From the Competition with Local Marketing
It may not seem that geographic and physical locations would matter much in a marketing strategy in the digital world, but we're here to tell you that they do! When it comes to local marketing, what you say is almost as important as how you say it! Did you know...
Marketing on Tiktok: Use TikTok to Brand Awareness & Drive Sales
TikTok, the latest app craze, is a platform for creating and sharing short videos with your friends and followers. It's sort of like Vine (which was bought by Twitter and then shut down), but it's aimed at a younger demographic, and it's been growing like crazy....
Drive Results With an SEO Content Marketing Strategy
Did you know that 68% of all online activities start with an online search? We use search engines like Google to check the weather, go shopping, find a really good burger, and even search for a place to call home. Your customers are out there using...
7 Unique Web Design Trends in 2022
Many businesses exist that need an upgrade when it comes to their professional website. With the way things are headed in 2022, your page needs to stand out. Web design comes in handy when you're thinking about sprucing up your website. However, it can be tough to...
Let's on a journey together
Say Hello!
Pour your favourite coffee and say hello to Java (the brains) and Woody (the creative)! They love helping businesses grow with any type of budget. They want you to grow by delivering you results!
Pencil & Coffee is here to help!
