Knowing how to effectively run paid ads versus not knowing much about them can be the difference between making or breaking your business.

In fact, advertising budgets are expected to grow around 11% by 2026 because they are so important. 

This means that as a business if you are not using paid ads, you need to get started. But what is the secret? What makes them effective?

Read on to learn more about the types of ads to create for your social media audience.

Why Are Paid Ads Effective?

Paid ads are effective for multiple reasons, but the biggest one is that you are paying to get reach. When you pay for marketing to an audience, you are guaranteed that people will see it – and most likely, your target audience will see it.

When you pay for an ad, you are paying for your audience to see it. This, in turn, will hopefully pay off in terms of getting more business back to your site.

Additionally, when you pay for ads, you are able to determine who sees it. You can check off boxes for age, other demographics, and certain audiences like those that love travel or those that love music (depending on your business).

How to Run the Right Ads

While paid ads can be effective, you want to make sure you are running with the right types of ads. If not, it may not pay off in the way you hope.

Pick the Right Social Channels

With so many social channels out there to choose from, you’ll want to pick the right social channels to get the most reach. Consider the following when choosing your social channels:

  • What will give you the most reach
  • Cost of paid ads
  • Social algorithms
  • Potential for driving traffic
  • Targeting options

Know Your Goals

Whenever you have any type of marketing campaign, you need to set goals to ensure you are prioritizing them.

Your goals will also inspire your campaign how you go about it. Goal-setting will also ensure that you are tracking the right parts of the ads to see how you can do better next time.

Do the Research

Before you run a campaign, you need to do the research as well.

You’ll want to understand:

  • Ad specs and sizes that convert the best 
  • Call-to-action phrases and marketing messaging that are working for others 
  • Your target audience

Even when you know this, you’ll most likely have to go through a time of fine-tuning to get it just right.

Running Paid Ads

When it comes to running paid ads, you need to make sure you are effectively doing the research, you know your goals, and you understand how to do creative marketing.

When you do this, you’ll start to see the results you were hoping for from the start.

If you need help with PPC advertising, you can reach out to us! At Pencil and Coffee, we pride ourselves on helping small businesses like yours get to the next level.

Share This