Traffic through pay-per-click (PPC) advertising generates 50% more conversions than traffic through organic advertising. Paid advertising also has a 200% ROI rate. With PPC marketing, you can attract new customers to your brand online. On the fence? Read on to...
Think about how you’d feel if your employees started lighting your company’s money on fire. Every day, an employee sets fire to hundreds of dollars. You’d be beside yourself, and you’d put a stop to it immediately. Many businesses are doing this every day but...
Did you know that more than ninety per cent of first impressions to a business’s website relate to the site’s web design? Your website is often the first point of contact for potential customers. This is why it is critical to have a professional and...
Studies show that the average Internet user spends nearly seven hours per day online. This makes online advertising the perfect platform to engage with potential consumers. Interested in getting into digital marketing but have been scared off by the...
Knowing how to effectively run paid ads versus not knowing much about them can be the difference between making or breaking your business. In fact, advertising budgets are expected to grow around 11% by 2026 because they are so important. This means that as a...
Did you know that the business-oriented social networking site, LinkedIn, was founded in 2002? LinkedIn’s focus on professional connections sets it apart from other social networks such as Facebook. LinkedIn has become a tool for professionals to...
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