Traffic through pay-per-click (PPC) advertising generates 50% more conversions than traffic through organic advertising. Paid advertising also has a 200% ROI rate. With PPC marketing, you can attract new customers to your brand online.

On the fence? Read on to discover the benefits of adding PPC to your small business marketing plans. 

After reading this guide, you can make a more informed decision for the future of your small business!

Generate Brand Awareness

It can take over five impressions in front of a single consumer before they become aware your brand exists. With PPC advertising, you can appear in front of consumers as they search for your products and services. Each time they appear, awareness will grow into recognition. 

About 46% of shoppers will buy more if they recognize, appreciate, and believe in a brand. Generating awareness through PPC advertising can help you boost sales in the process. 

Reach Ideal Customers

With traditional advertising, your ads can appear in front of anyone, even if they don’t want or need your offerings. With PPC business marketing, you can focus more time and resources on ideal customers.

For example, you can appear in front of consumers based on the terms they use during a search. You can also specify your audience based on age, location, gender, or other demographics.

Specifying your target audience will allow you to use personalized ads to generate leads. 

Attract Website Visitors

You can use PPC business marketing to generate more website traffic. People can click on your ads to reach a dedicated landing page on your website.

Generating traffic through PPC advertising can boost your organic rankings, helping you generate even more traffic in the future. 

Boost Leads and Sales

Remember, PPC advertising has a 200% ROI rate. It also generates more conversions than traditional advertising. 

Developing a strong PPC marketing campaign can help you generate more leads and sales, enabling your business to grow. 

Remain in Control

PPC platforms like Google and Facebook Ads allow you to maintain complete control over your campaigns. You can set a daily budget, focus on specific audiences, or adjust your ad language as needed. With traditional advertising methods, you lose control once your ads are printed and released.

Maintaining control over your campaigns will allow you to make adjustments. Your ROI could improve over time as a result.

Consider outsourcing your PPC marketing needs to an agency this year. Partnering with a creative, experienced agency will allow you to maintain control while ensuring success for your campaigns. You can discover more about outsourcing your PPC small business marketing needs here.

Use PPC Marketing to Grow Your Small Business

Adding PPC marketing to your small business marketing strategy can help you reach new customers. As you generate brand awareness and website traffic, you’ll gain fresh leads and sales. Consider adding PPC to your business marketing plans today.

Need help growing your small business? We’re happy to lend a hand!

Grab a brew and reach out today to get started. 

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