Think about how you’d feel if your employees started lighting your company’s money on fire. Every day, an employee sets fire to hundreds of dollars. You’d be beside yourself, and you’d put a stop to it immediately.
Many businesses are doing this every day but without the actual fire. Digital marketing mistakes can cost businesses thousands of dollars, and the fast-paced nature of digital marketing means it can happen for days, weeks or months before anyone does anything about it.
In the article below, you’ll find a list of the six most common digital marketing mistakes that might be hurting your digital marketing budget.
1) Being Inconsistent
Whether you’re running social media ads, posting organic social content, or working on search engine optimization, you’ve got to be consistent with your digital marketing tools.
For social media ads, consistency helps you establish a baseline of success metrics that you can use when you’re running A/B tests. When you’re posting organic content, you have to post enough to attract the attention of people who might engage with your posts.
Anyone who has ever run an SEO campaign knows that Google rewards websites that post original content regularly.
2) Getting Tunnel Vision on Desktop Visitors
If you’re not careful, you might end up creating all your digital content for a desktop computer experience. Research shows that 83% of users expect a flawless mobile experience when they visit a website on their phone.
These expectations apply to social media ads, emails and blog articles as well. Be sure to check all your content to make sure it looks good on mobile, desktop and tablet screens.
3) Focusing Too Much on Paid Advertising
Some marketers expect to be able to pour money into Facebook, LinkedIn and Twitter and instantly see leads pour in. The truth is, you have to take a holistic approach to digital marketing if you want to be successful.
You may want to hire an SEO company to focus on organic content, a social media marketing guru to focus on organic social posts, and a web design company to optimize your site. Only then can you anticipate seeing leads roll in.
4) Prioritising Volume over Good Leads
It’s great to get a lot of clicks on your ads. However, those clicks don’t matter if they don’t turn into customers. Make sure you’re designing your ads to deliver revenue, not just meaningless clicks.
5) Tracking the Wrong Metrics
Paying too much attention to vanity metrics can steer your company in the wrong direction. Getting a lot of engagement on social media posts is great, but there’s a difference between engagement that drives website traffic and engagement that drives revenue. Learn to pay attention to the right metrics so you know how to define success.
6) Failing to Define Your Target Audience
Audience targeting is the most powerful aspect of digital marketing. It’s only powerful, however, if you can identify your target customer. Take the time to research your customer base and figure out how to target your digital marketing accordingly.
Analysing the Top Digital Marketing Mistakes
As you can see, there are plenty of digital marketing mistakes that can derail your business. Many companies rely on digital marketing for a vast majority of their inbound leads and revenue, which is why it’s so important to avoid these mistakes. If you’re looking for professional help with your digital marketing strategy, reach out to the marketing experts at Pencil and Coffee.