The digital marketing sector is worth more than $56.52 billion and will continue to increase as more businesses implement a digital marketing strategy. It’s vital that you have a way to measure the success of your paid ads to ensure it’s working the way you want it to work. Otherwise, you’re wasting time and money.
If you’re unsure how to measure social media marketing, you’ve come to the right place. Read on below and find out why allowing an SEO company to take over your social media processes and set you up for success.
Choose Your KPIs Strategically
One of the best ways to measure the success of your digital marketing campaign is to carefully select the key performance indicators you’re going to use before you launch the paid ads. You can use several types of KPIs, each of which measures something different.
KPIs provide tangible data that you can use to determine if the digital marketing campaign is doing what you need it to do. For example, if the goal of the campaign is to increase traffic to your website, the KPI you’d use include:
- Website sessions
- New website visitors
- Bounce rate
Each of these can track the people that visit your website and how long they stay there. KPIs are necessary; therefore, choose ones that accurately depict how your social media marketing campaigns are performing.
Returning & New Website Visitors
Another way to measure the success of your digital marketing strategy’s success is to understand the website’s traffic. Over time you’ve acquired consumers that are loyal to your brand and have been buying from you for an extended period.
Launching digital campaigns aims to gain new customers, and you need to have a clear purchasing cycle that details the percentage of old versus new customers. If the number of new customers you’ve acquired is low, your campaign isn’t rendering the results you hoped for.
This means it’s time to return to the drawing board to rework your strategy to improve these numbers. Again, this depends on the goal you’ve set to achieve through your digital marketing campaign launch.
Set Clear Goals
When you work with an SEO company, the first thing they will ask you about are the goals you want to achieve through your social media marketing. This is to ensure they use the proper measures to help you achieve this success.
When you’re creating your goals, we recommend you use the SMART plan when creating your objectives. SMART stands for:
- M – Measurable
- A – Achievable
- R – Relevant
- T – Time-bound
Ensure the goals you set are as specific as possible so you can accurately create a plan that will help you to achieve these goals. The goals you set should be measured; otherwise, you won’t have an accurate depiction of the campaign results.
The goals should be reasonable and something that your brand can achieve within a desired set of time, which is time-bound. And the goals should be relevant to the campaign you’re running.
Measuring Digital Marketing Campaign Success
There are several ways to measure digital marketing success that we’ve listed above. We recommend setting SMART goals and working with a company that knows what they’re doing.
For help with digital marketing, SEO, PPC, and more, contact Pencil and Coffee today and let’s help you get clicking in the right direction.