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How to Measure the Success of Your Digital Marketing Campaign

How to Measure the Success of Your Digital Marketing Campaign

by Danny Gohil | Nov 9, 2022 | Marketing

The digital marketing sector is worth more than $56.52 billion and will continue to increase as more businesses implement a digital marketing strategy. It’s vital that you have a way to measure the success of your paid ads to ensure it’s working the way...
Everything You Need to Know About Digital Marketing for Small Business

Everything You Need to Know About Digital Marketing for Small Business

by Danny Gohil | Sep 26, 2022 | Marketing

Do you have a small business in the online world? If so, you need to learn the importance of digital marketing for a small business! In the 21st century, small businesses and digital marketing go hand in hand. More than 7 out of 10 small companies have a website....
4 Social Media Marketing Trends to Watch for in 2023

4 Social Media Marketing Trends to Watch for in 2023

by Danny Gohil | Aug 9, 2022 | Marketing

Did you know that a whopping 3.5 billion people worldwide are connected to the internet? Simply put, marketing on social media is the single best way to reach as many people as possible. Exposure is half the battle of marketing, so there’s no denying how...
Email Marketing Strategies to Take Your Campaign to the Next Level

Email Marketing Strategies to Take Your Campaign to the Next Level

by Danny Gohil | Jun 15, 2022 | Marketing

There are currently over 5.59 billion active email accounts worldwide. While not all of these will belong to people in your target audience, it still shows how useful email is as a communication tool. To fully take advantage of this, you should implement some...
Marketing on Tiktok: Use TikTok to Brand Awareness & Drive Sales

Marketing on Tiktok: Use TikTok to Brand Awareness & Drive Sales

by Danny Gohil | Jun 1, 2022 | Marketing

TikTok, the latest app craze, is a platform for creating and sharing short videos with your friends and followers. It’s sort of like Vine (which was bought by Twitter and then shut down), but it’s aimed at a younger demographic, and it’s been growing...
4 Reasons Your Online Sales Are Declining

4 Reasons Your Online Sales Are Declining

by Danny Gohil | May 11, 2022 | Brand Design, Marketing

Over 2 billion people buy products online every year, and that number is rising. If that’s the case, why are your online sales dropping?  If you’ve noticed that your digital sales are starting to fall behind, it’s likely not a coincidence....
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About Pencil and Coffee

We're a friendly bunch who love to drink coffee and build great brands and websites. Every design is created to suit your needs along with continuous support, so let's grab a coffee and have a chat!


Relax, coffees on us!

Other Articles

  • A Quick Guide to Social Media Ads
  • How to Measure the Success of Your Digital Marketing Campaign
  • The Top Trends in Social Media Marketing for 2023
  • 5 Myths About Online Advertising Debunked
  • How to Take Your Social Media Videos to the Next Level

Recent Blogs

  • A Quick Guide to Social Media Ads
  • How to Measure the Success of Your Digital Marketing Campaign
  • The Top Trends in Social Media Marketing for 2023

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