Marketing trends for 2021

Marketing trends for 2021

Marketing trends for 2021 Truth be told we don’t believe the BS of digital marketing trends in 2021 or any other year. We’ll keep this short, but trends will come and go whether that be for digital marketing trends or anything else for that matter. You can troll...
Why being authentic in marketing is important?

Why being authentic in marketing is important?

Why being authentic in marketing is important? We live in a world where everyone is competing for attention so that ultimately we can get someone to buy our products or services. How do we do this?  Marketing is the answer. The only way people will know your business...
What is a ‘Buyer Persona’ and why it is important?

What is a ‘Buyer Persona’ and why it is important?

What is a ‘Buyer Persona’ and why it is important? You may or may not have already heard the term ‘buyer persona’ or ‘marketing personas’ or ‘customer personas’ or ‘user personas’ either way they all mean the same thing. However, not everyone knows what they are....
Why marketing is the number 1 thing right now?

Why marketing is the number 1 thing right now?

Why marketing is the number 1 thing right now? At Pencil and Coffee, we believe that marketing is fundamentally important for any business to grow and succeed. Especially more so during this pandemic in 2020. There are many different types of marketing and they differ...
Make Value Work for You

Make Value Work for You

Recently I felt like I lost my way. I felt like I lost my direction, as a result, I didn’t have a focus. Then I was reminded to reflect on my personal values.  And so I did. So below is an article about why values are important and how they can help with your...