We are all going through this difficult time, and some businesses simply because of the market they operate in will be feeling it more acutely than others. However, these lessons are important now, as much as they are when things are going well. If you...
We have probably all had an encounter with a business who are very proud of the values that they aspire to, but in reality, the gap between the aspiration and the values themselves are huge. I can think of a few examples whereby the owner or board of Directors...
Well, what a week. A very difficult and surreal week for most of us in some way shape or form. As I write this it is about a week in the UK since the Coronavirus outbreak became something quite real. The schools are now disbanded apart from Keyworkers children who...
The dreaded 60-second pitch or the elevator pitch. We’ve all heard that we need to have an elevator pitch and if we can’t sell or inform someone about what we do in that time then we won’t be able to sell to them. Personally I hate these pitches, and...
A holistic SEO approach is a long term positive boost on your sites ranking. Using quick SEO tricks might work temporarily but can backfire in the future. The aim is to build a solid foundation first, then using that as your base to continuously improve and keep...
Traditional advertising and sales are dying. Magazines are not as relevant and don’t have any pulling power, it’s also difficult to collect data from it too. Cold calls..well who really like getting a random number ringing and trying to force a sale without checking...
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