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Everything You Need to Know About Digital Marketing for Small Business
Do you have a small business in the online world? If so, you need to learn the importance of digital marketing for a small business! In the 21st century, small businesses and digital marketing go hand in hand. More than 7 out of 10 small companies have a website....
What Is Black Hat SEO and Why You Should Avoid It
Black hat SEO is a shady tactic some people in the online marketing world will use to get ahead. Here’s why you should avoid it at all cost.
Insider Ecommerce SEO Tips for Boosting Sales
Insider Ecommerce SEO Tips for Boosting Sales Did you know that more and more stores are going digital out of necessity? Whether you have a brick-and-mortar location or you want to keep things 100% digital, there's no denying how many customers you can reach in...
Advice How to Use LinkedIn for Business
Did you know that the business-oriented social networking site, LinkedIn, was founded in 2002? LinkedIn's focus on professional connections sets it apart from other social networks such as Facebook. LinkedIn has become a tool for professionals to interact,...
4 Social Media Marketing Trends to Watch for in 2023
Did you know that a whopping 3.5 billion people worldwide are connected to the internet? Simply put, marketing on social media is the single best way to reach as many people as possible. Exposure is half the battle of marketing, so there's no denying how crucial...
The Non-Negotiable Features Every User Friendly Website Should Have
There are approximately 200 million active websites. Given that the Internet is now the primary channel for many people in terms of entertainment and shopping, that's a lot of competition. That can make the drive for more traffic feel like the thing that requires your...
The Common Types of Digital Marketing for Businesses
Governments are implementing new legislation to limit certain types of digital marketing. The worst part is that it's nothing to do with the marketing itself. Rather, it's how some organizations are taking advantage of those types of digital marketing. But, what are...
What’s the Main Difference Between SEO and SEM?
What's the Main Difference Between SEO and SEM? There are more than 3.5 billion Google searches each day. Competition is tough in our digitally-charged world and many people aren't sure how to get a higher rank. This is largely due to people not understanding...
A Step by Step Guide to Creating a Business Blog
In 2020 alone, 80% of companies with a business blog reported that they acquired customers based on their blogging efforts. This means one thing: business blogs work, and can bring you a lot of traffic, profits, and leads. From creating the best blog website for your...
Social Media for Businesses: The Most Common Platforms
Did you know that the average person spends two and a half hours per dayon social media? Undoubtedly, social media marketing can be a great tactic for any business. It increases brand awareness, leads to higher conversion rates, helps improve brand loyalty, and allows...
6 Benefits of Hiring a Professional SEO Company
You've been living under a rock if you've not been utilising SEO for your business website. Search Engine Optimisation is one of the most important marketing tools for any website, whether you're a small business or a large corporation. It's time to fling the rock off...
How to Create a Killer Digital Marketing Strategy
Is your digital marketing strategy not performing the way you want it to be? Here is a quick guide on how to create a killer digital marketing plan.
6 Reasons to Choose Professional Web Design for Your Business
Getting a website up is so easy, anyone can do it. And it may be tempting to do just that for your business. But is that a risk you're willing to take, one that might lead to you fumbling the bag? Designing a website for your business is not as simple as it may seem....
Email Marketing Strategies to Take Your Campaign to the Next Level
There are currently over 5.59 billion active email accounts worldwide. While not all of these will belong to people in your target audience, it still shows how useful email is as a communication tool. To fully take advantage of this, you should implement some...
7 Social Media Marketing Trends That Are Dominating in 2022
The battle for supremacy between Instagram and TikTok is well underway. The two platforms are constantly trying to one-up each other in features and engagement, and it’s only a matter of time before one emerges as the clear winner. This goes to show just how fickle...
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