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The Top Trends in Social Media Marketing for 2023
97% of Fortune 500 companies depend on social media to connect with customers. Many smaller businesses are using it right along with them. If you want your business to use social media successfully, however, you need to know what the latest best practices and trends...
5 Myths About Online Advertising Debunked
Studies show that the average Internet user spends nearly seven hours per day online. This makes online advertising the perfect platform to engage with potential consumers. Interested in getting into digital marketing but have been scared off by the...
How to Take Your Social Media Videos to the Next Level
With over 750 million monthly users, TikTok has changed the social media game as the new and hottest app. Short videos are finding their way onto every other social media app too, as these apps try to compete with the new giant on the scene. Since video is...
The Secret Behind Effective Paid Ads
Knowing how to effectively run paid ads versus not knowing much about them can be the difference between making or breaking your business. In fact, advertising budgets are expected to grow around 11% by 2026 because they are so important. This means that as a...
How to Hone in on Your Ideal Social Media Audience
Social media is an important aspect of any digital marketing campaign. 93% of marketers use social media as a way of gaining exposure for their business, but social media marketing offers so much more. With half of the world's population on social media, there's...
Everything You Need to Know About Digital Marketing for Small Business
Do you have a small business in the online world? If so, you need to learn the importance of digital marketing for a small business! In the 21st century, small businesses and digital marketing go hand in hand. More than 7 out of 10 small companies have a website....
What Is Black Hat SEO and Why You Should Avoid It
Black hat SEO is a shady tactic some people in the online marketing world will use to get ahead. Here’s why you should avoid it at all cost.
Insider Ecommerce SEO Tips for Boosting Sales
Insider Ecommerce SEO Tips for Boosting Sales Did you know that more and more stores are going digital out of necessity? Whether you have a brick-and-mortar location or you want to keep things 100% digital, there's no denying how many customers you can reach in...
Advice How to Use LinkedIn for Business
Did you know that the business-oriented social networking site, LinkedIn, was founded in 2002? LinkedIn's focus on professional connections sets it apart from other social networks such as Facebook. LinkedIn has become a tool for professionals to interact,...
4 Social Media Marketing Trends to Watch for in 2023
Did you know that a whopping 3.5 billion people worldwide are connected to the internet? Simply put, marketing on social media is the single best way to reach as many people as possible. Exposure is half the battle of marketing, so there's no denying how crucial...
The Non-Negotiable Features Every User Friendly Website Should Have
There are approximately 200 million active websites. Given that the Internet is now the primary channel for many people in terms of entertainment and shopping, that's a lot of competition. That can make the drive for more traffic feel like the thing that requires your...
The Common Types of Digital Marketing for Businesses
Governments are implementing new legislation to limit certain types of digital marketing. The worst part is that it's nothing to do with the marketing itself. Rather, it's how some organizations are taking advantage of those types of digital marketing. But, what are...
What’s the Main Difference Between SEO and SEM?
What's the Main Difference Between SEO and SEM? There are more than 3.5 billion Google searches each day. Competition is tough in our digitally-charged world and many people aren't sure how to get a higher rank. This is largely due to people not understanding...
A Step by Step Guide to Creating a Business Blog
In 2020 alone, 80% of companies with a business blog reported that they acquired customers based on their blogging efforts. This means one thing: business blogs work, and can bring you a lot of traffic, profits, and leads. From creating the best blog website for your...
Social Media for Businesses: The Most Common Platforms
Did you know that the average person spends two and a half hours per dayon social media? Undoubtedly, social media marketing can be a great tactic for any business. It increases brand awareness, leads to higher conversion rates, helps improve brand loyalty, and allows...
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