Governments are implementing new legislation to limit certain types of digital marketing. The worst part is that it’s nothing to do with the marketing itself. Rather, it’s how some organizations are taking advantage of those types of digital marketing.
But, what are the most common iterations for businesses when it comes to digital marketing?
As social media continues to see growth, it’s clear that reaching a new audience involves creating an online presence. If you’re growing a business, you might want to consider reading ahead for more information on digital marketing.
Types of Digital Marketing
While there are plenty, the most common forms of digital marketing include the following:
- Affiliate marketing
- Email marketing
- Mobile marketing
- Video marketing
- Influencer marketing
- Social media marketing
- Search engine marketing
- Search engine optimization
- Content marketing
However, there are three that stand out the most at the moment. These are SEO, SEM, and social media marketing, even though the others can provide results. Email marketing, for example, is currently one of the most important, but only with an established audience.
The truth is that your business’s marketing strategy will depend almost entirely on its situation. You’ll need to increase awareness if you’re not a well-known brand. If you are well-known, then you’ll have to re-engage your current audience.
Digital Marketing: Growing a Business
If you’re intent on growing, then how exactly do you implement SEO, SEM, and social media marketing to grow a business? It’s all about increasing exposure, however obvious that might sound.
Search engine optimization, via a professional SEO company, is one of the most popular forms of marketing at the moment. It’s extremely efficient, but there’s an enormous amount of competition. Fights over keywords are common, and finding a spot on the first results page is quite the task. But, when done properly, it can boost your company’s visit count at an incredible rate.
Search engine marketing is an alternative to SEO that you might have to consider. The further your business strays from a specific niche, the harder it is to climb the ranks with proper SEO.
So, consider paying for ads on results pages. However, it’s important to keep in mind that users tend to be very skeptical when it comes to paid advertising. Nonetheless, it’s still a great way to get your company’s name out there; it gives you more exposure.
Social Media Marketing
Social media marketing is a mixed bag. Not because it’s inefficient, but because the audience engagement methods are constantly changing. Political correctness is essential, and you never know what words or images can work today, and turn an audience away tomorrow.
Given the fact that almost 58% of the world’s population is on social media, you should definitely consider implementing it in your marketing campaign.
Building a Digital Marketing Strategy
It’s easy to fall into the trap of trying to implement all the types of digital marketing. Instead, you should focus on connecting the purpose of your business and message of your brand to a specific digital marketing strategy. Growing a business involves expanding your reach, something that’s easier to accomplish if you use the right tools.
SEO and SEM are considered a requirement, at this point. You need to find your way to the top of the ranks on search engine results pages. Among the remaining digital marketing strategies, you should also consider social media as an essential part of any plan. Find a way to engage your users in a thoughtful and honest format.
Make sure to reach out if you’re interested in growing your business, and implementing fast and efficient marketing campaigns. We’re more than happy to walk you through the process form start to finish.