The battle for supremacy between Instagram and TikTok is well underway. The two platforms are constantly trying to one-up each other in features and engagement, and it’s only a matter of time before one emerges as the clear winner.
This goes to show just how fickle the social media landscape can be. What’s hot today might be forgotten tomorrow, which is why it’s so important for businesses to stay on top of the latest trends.
And trends there are plenty of. While Tiktok and Instagram focus on short-form video content, here are 7 other trends that are already dominating in 2022.
1. User-Generated Content
User-generated content (UGC) is any type of material produced and published by users rather than businesses or brands. This could be anything from a review or testimonial to a photo or video.
In recent years, UGC has become increasingly popular on social media, as people are more likely to trust and engage with content that is coming from their peers, rather than businesses.
2. Social Shopping
Social shopping is a growing trend that allows users to purchase products directly from social media platforms. This could be anything from clothes and accessories to beauty products and home decor.
One of the main advantages of social shopping is that it’s convenient. Users can browse and purchase products without ever having to leave the platform they’re on.
This is especially appealing to younger generations, who are used to getting everything they need from their phones.
3. AR and VR
Augmented reality (AR) and virtual reality (VR) are two technologies that are starting to make their way into social media advertising.
AR allows users to superimpose digital objects onto the real world, while VR provides a completely immersive experience.
Both technologies have a lot of potential for social media marketing. For example, AR allows you to try on clothes or makeup before making a purchase, while VR gives users a behind-the-scenes look at a business or event.
4. Ephemeral Content
Ephemeral content is any kind of content that has a limited lifespan and disappears after a certain period of time. The most common examples are Snapchat and Instagram stories, which disappear after 24 hours.
This type of content is becoming increasingly popular as it’s seen as more authentic and raw than other types of content. It’s also less of a commitment for users, which makes it more likely that they’ll engage with it.
5. Livestreaming
Livestreaming is a live broadcast that can be watched by anyone in real-time. This type of content is usually unedited and unscripted, which gives it a sense of authenticity.
Livestreaming isn’t new but reigns supreme as a great way to connect with your audience in a more personal real-time way. You can use it to host Q&As, give behind-the-scenes looks, or even just have casual conversations.
6. Micro-Influencers
A micro-influencer is an influencer with a smaller following, usually between 1,000 and 10,000. While they may not have the reach of a celebrity or mega-influencer, they are often seen as more relatable and trustworthy.
Micro-influencers can be a great way to promote your brand as they’re more likely to have engaged and loyal followers. They’re also generally more affordable than larger players in the social media influencing space.
7. Social Listening
Social listening is the process of monitoring social media for mentions of your brand, competitor brands, and relevant keywords. This could be done manually or with the help of digital marketing tools.
Social listening is a valuable way to understand what people are saying about your brand and industry. It can also help you identify trends and issues that need to be addressed.
Stay on Top of Social Media Trends
These are just a few of the social media marketing trends that are dominating in 2022. If you want to stay ahead of the curve, connecting with a professional social media marketing agency is a good idea.
Pencil and Coffee is a full-service digital marketing agency that can help you stay on top of the latest trends and make the most of your social media presence. Contact us today to learn more about our services.
