In 2020 alone, 80% of companies with a business blog reported that they acquired customers based on their blogging efforts. This means one thing: business blogs work, and can bring you a lot of traffic, profits, and leads.
From creating the best blog website for your needs to defining the topics you’ll be writing about, blogging can be an easy and enjoyable activity. The best part is — all blog posts are on your website forever, so they’ll keep bringing more and more traffic to your business.
Keep reading to learn how to start a business blog in a few simple steps and create a blog strategy that’ll lead to success.
Know Who You’re Blogging For
Before you start writing blog posts, you need to know who your ideal readers are and what they’re looking for on blogs like yours. Analyze their demographics, lifestyle, pain points, and the types of blogs they usually read.
Once you write a few blog posts, you can use Google Analytics and social media to see which topics are the most read. See if the audience asks questions or has specific concerns so you can create blog posts around those topics.
Create a Content Plan
The first step to business blogging is brainstorming blog ideas that’ll help you create a long-term content plan. First, analyze your competitors’ blogs to see what they’re writing about. Then, use Google to research similar topics and check out the search trends.
A content plan also includes a content calendar where you schedule blog posts in the month, as well as quarterly and throughout the year.
Write High-Quality Blog Posts
The next step to creating a blog is writing the first 10 blog posts. This is a great number to get you started so when visitors come to your website, they have a variety of posts to read.
Start with one main topic called the pillar blog post, which is an in-depth post covering all the topics you’ll be writing about next. You can further divide this pillar post into smaller topics and write a blog post for each. This is the simplest, easiest way to plan your content and attract readers and visitors.
Focus on SEO
SEO is one of the most important things you should focus on in business blogging. If you want your blog to show up on the first page of Google, you need to have an SEO strategy.
This means using relevant keywords for your niche, optimizing your web design, optimizing your images, and writing quality meta titles and descriptions.
Starting a Business Blog Is Easy With the Help of These Tips
Whether you already have a website or plan to design one soon, having a business blog will bring more traffic, leads, and sales. By posting regularly and knowing precisely who your target audience is, you’ll get your blog up and running in no time.
Not sure how to create a blog strategy that works? We’re here to help! Contact us today to learn more about our blogging packages and let’s turn your blog into a money-making machine.