Did you know that 68% of all online activities start with an online search? We use search engines like Google to check the weather, go shopping, find a really good burger, and even search for a place to call home. 

Your customers are out there using search engines to look for products and services every day, but how can you reach them? 

If you don’t want your business to get lost in a sea of results, you need to utilise an SEO content marketing strategy. Use these tips to raise brand awareness, increase website traffic, and bring in more customers through the power of content marketing and SEO. 

The Power of SEO Content Writing

Imagine the following scenario.

You’re an HVAC company, and you’re thinking about a way to give your customers valuable tips they can use to care for their heating and cooling system. You write a fantastic blog post outlining the best ways to maintain your air conditioning unit. You post the content and wait for a few days, maybe a few weeks. 

It doesn’t get as many views or shares as you’d like.

So what did you do wrong? 

Yes, optimising for organic search takes time to see results. However, if you don’t use SEO methods in the first place, that blog post will sit forgotten and unseen like the leftovers hidden in the back of your fridge. 

Combining SEO and Content Marketing

SEO content creation has many benefits, such as bringing in more leads, obtaining more conversions, etc. 

You need to use SEO strategies when writing content, such as: 

  • Keyword research
  • Obtaining high-quality backlinks
  • Produce well-written, quality content 
  • Offer value
  • Write easy-to-read content

To create an SEO content marketing strategy, you need to use all of these techniques. SEO brings customers to your website, and content keeps them there and encourages them to take action. 

A marketing and SEO company can help you develop a winning marketing campaign and combine strategies. 

Understand Your Audience and Their Intent

How well do you know your audience? If your target audience is “everyone,” you’re casting the net too wide. Develop a customer persona to guide your marketing efforts. 

Each time you write a blog post, imagine you’re writing to that customer. 

To create effective marketing strategies, you need to think like your target customer to anticipate their needs and intent. You need to understand the buyer’s journey. 

Through content marketing and search engine optimisation strategies, your content becomes more visible. By thinking like your target audience, you’re anticipating the customer’s needs and providing them with the answers or services they want. 

Grow Your Business With SEO Content Marketing

Understanding SEO content marketing and utilising the right methods will help your business thrive. You’ll increase visibility, generate more leads, and boost your conversion rate when you combine SEO with content marketing. 

To achieve results, you need to do keyword research, optimise your content, provide value, and follow other methods that Google uses to rate and rank websites. 

Here at Pencil & Coffee, we help business owners like you. Our services include digital marketing, web design, social media, SEO, and much more. We’re happy to help your business grow, so send us a message today, and we can get started! 

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