Did you know that the average person spends two and a half hours per dayon social media?
Undoubtedly, social media marketing can be a great tactic for any business. It increases brand awareness, leads to higher conversion rates, helps improve brand loyalty, and allows for more inbound traffic.
If you’re wondering what are the best social media for businesses, you’re in the right place. Continue to read to learn more.
Facebook has more than 2B users and is the most popular social media platform worldwide. Indeed, it’s pretty likely that most of your customers have a Facebook account.
With such a broad appeal, this Zuckerberg-owned platform allows you to turn your consumer base into a community. You can post footage of your business behind-the-scenes, your latest product launch, the new deals on your services, and more.
Certainly, once you upload some pictures, you can start requesting your clients to follow your Facebook page.
Remember that on FB, videos, photos, questions, and contests perform incredibly well. Also, when it comes to choosing a platform to invest in paid ads, this social media promotes content and advertises your brand in a targeted, effective way.
This Facebook-owned platform is the trendier, edgier sibling that is super effective in brand awareness in the B2C marketplace. On Instagram, you can upload visual content and engage with clients.
Plus, IG recently expanded its shopping functions, making them competitive on the e-commerce front. So, when it comes to making online sales, that’s the place to be.
Remember that IG is driven by updated content, stories, and hashtags, so it demands a frequent posting schedule and committed focus to pull off in a successful way.
YouTube is a good option if you’re willing to create video content (e.g., tutorials, demonstrations, instructional content) to connect with your target audience. In addition, you can promote it on your other social media platforms.
It requires a bit of creativity and decent camera skills to show off a brand personality, but it’s achievable. Also, once you post a video (and learn how to rank it), it will start to show up in YT and Google search results.
Are you interested in advertising on social media and targeting millennials between the ages of 25 and 45? Then Pinterest is suitable for your business.
To succeed on Pinterest, you must focus on image creation and post consistently. While it takes a bit of experience to make your picture stand out, you can use low-cost tools to boost traffic. Also, compared to other social media platforms like Twitter, Facebook, and Instagram, their online advertising is less expensive.
Social Media for Businesses
Now that you know the best social media for businesses, take your time to plan your strategy and invest in online marketing. It will help you increase your profits, build relationships with customers and gain consumer loyalty.
Do you want to have your own content team posting top-notch content regularly across all your social platforms? We can help! Contact us now and watch your business grow.