Did you know that a whopping 3.5 billion people worldwide are connected to the internet?

Simply put, marketing on social media is the single best way to reach as many people as possible. Exposure is half the battle of marketing, so there’s no denying how crucial a social media presence really is.

Are you wondering what you can do to use social media to your advantage? Keep reading to learn all about the 4 social media marketing trends to watch for in 2023.

1. TikTok Is the Bomb Dot Com

If you’re unsure what people are doing these days for social media marketing, we have one word for you: TikTok. Since this social media platform arrived on the scene, it’s been skyrocketing in popularity.

From social media influencers to brand advertisements, there are many ways you can use TikTok to your advantage. The sooner you can hop on the bandwagon and start posting content, the sooner you can connect with a passionate audience that will care about your brand.

2. Bite-Sized Videos

When it comes to trends in social media marketing, you might have noticed that video content is getting shorter and shorter. After all, that’s the MO of TikTok.

However, despite this decrease in attention span and concretion of information, YouTube is an exception. This is where long videos come to thrive. With that in mind, you should ensure any long-form content you have is put up there if nowhere else.

3. Augmented Reality

Do you want even more social media marketing tips? The future is fast approaching in terms of augmented reality. This will become an increasingly popular way for potential customers on social media to try on products, shop around, and more.

This is why it’s a good idea to start familiarizing yourself with the tech now rather than later.

4. One-Click Purchases

Anyone itching for social media marketing advice should know that customers getting used to buying products directly from social media. Whether it’s the Facebook marketplace or Instagram, it’s faster and more convenient to do it that way instead of clicking through a bunch of links.

The less your purchasing process resembles a digital labyrinth, the better. Simply put, it doesn’t get much easier than seeing a gorgeous dress on Instagram, for instance, then clicking a “buy” button right then and there.

Ready to Hop on the Bandwagon of Social Media Marketing Trends?

Now that you’ve learned about 4 social media marketing trends to watch out for in 2023, you can keep your eyes peeled and take advantage of the most successful ones. Social media shouldn’t be something that’s mysterious or even scary.

That’s why we’re dedicated to making it as easy as possible and more effective than ever. From web design and SEO services to graphic design and social media strategies, we have a Batman’s utility belt of tools and knowledge for you.

Feel free to drop us a line so we can talk things out and make something beautiful happen.

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