97% of Fortune 500 companies depend on social media to connect with customers. Many smaller businesses are using it right along with them.

If you want your business to use social media successfully, however, you need to know what the latest best practices and trends are. Social media is changing and evolving quickly, so you need to make an effort to keep up and ensure your business stays ahead of the curve.

Can’t wait to get started? Here are the top trends in social media marketing that you need to know about for 2023.

Short-Form Video Content

One of the clearest social media trends right now is a leaning toward short-form video content.

Content tends to be getting shorter these days and viewers now have little patience for long and drawn-out videos. You can expect that this trend will grow even stronger in 2023 and beyond.

While short-form videos are especially popular on TikTok, this type of short-form content is also becoming popular on other platforms. Short-form video is now popular on both YouTube Shorts and Instagram Reels. 

Easy Online Purchases

Another trend that will be popular in social media marketing in 2023 is the ability for social media users to make one-click purchases when buying products.

While social media shopping has already begun to be more popular on platforms such as Instagram and Facebook, it will continue to grow in 2023. However, the process will also be much smoother and easier. Simply clicking a “buy” button will be a common way to buy products on social media in the coming year.

More Focus on User-Generated Content

While user-generated content has been around for a while, businesses are making even better use of it these days and are seeing it as a viable alternative to traditional advertising methods. 

Social media users find user-generated content to seem more authentic. Because of this, it serves as a great way to market to consumers and it’s also cost-effective as well.

When promoting a business on social media, sharing user-generated content will start to become even more common.

Augmented Reality Integration

Augmented reality is also expected to grow in 2023 and in the coming years by quite a bit. While Instagram is already making use of AR in the form of Instagram filters, more and more social media platforms will likely incorporate AR features as time goes by.

Augmented reality could be especially helpful for brands who are selling products such as clothing. With the use of AR, consumers could virtually try on clothes or products and picture themselves wearing them or using them.

Increased Authenticity

Especially with the introduction of TikTok into our daily lives, authenticity in social media is becoming even more important.

Off-the-cuff social media videos are performing better than slick, polished marketing videos. This shows that what social media users want most are authenticity and connection. Any business that wants to utilize social media to reach consumers needs to keep this in mind when perfecting its brand voice and creating marketing content.

Making Use of the Latest Social Media Marketing Trends

Although many other changes to social media marketing are likely on the way as well, the trends above are some of the most important to pay attention to. Consider incorporating some of these trends into your social media marketing strategy if you want to be successful online in 2023. 

Need help with your social media strategy? Contact us today to learn how we can help you meet your goals.

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