It’s no exaggeration to say that, nowadays, your website is the face of your brand. But unlike actual faces, if you don’t like your website, there’s plenty you can do about it. The quality of your site could make or break your marketing strategy. This is why entrepreneurs in the digital age should never cut corners with web design.
While this is pretty much common knowledge, there are still some things to keep in mind when it comes to setting your website head and shoulders above the rest.
So, if you want to know the most common web design mistakes, keep reading.
Marie Kondo has been telling us about the dangers of clutter in the real world. This principle can also be applied to the digital one too. Visitors of your site should not feel overwhelmed by what’s going on on your website. Its job is to direct potential clients to what you do and how to contact you. Anything that detracts from that—excessive use of colour, text, and/or fonts—is counterproductive.
Ensure that visitors feel comfortable knowing how to navigate your site even if it’s their first time on it. When it comes to the overall layout, simplicity is key! *Bell sound*.
A Poor CTA
Look at it this way: every client is the hero of the story and your brand, through your website, is like Obi-Wan or Gandalf, (whatever your preference is). In other words, your website motivates your client to take action and use your brand to achieve success. That is exactly why your pages need a clear CTA (or a call to action).
CTAs that are obscure or convoluted could be the difference in converting a visitor into a full-fledged client. Make sure your CTAs are solid bridges to your product, service, or contact info and present it in a way that is obvious to the visitor.
Not Mobile Friendly
Who doesn’t have a smartphone nowadays? As ridiculous as that question is, it highlights just how detrimental it would be to your brand if your website isn’t mobile-friendly.
Of all of the web design tips in this article, this one could have the biggest effect on your brand if not dealt with. Keeping in mind the variety of devices available nowadays, you want to make sure that your site scales perfectly on all of them. There’s nothing more frustrating than a badly scaled site on a phone. Don’t give your traffic to your competition over such a trivial issue.
Weak SEO and Analytics
The modern website is somewhat like a living organism. In the olden days, you could build a site and it would need minimal maintenance for bugs. But there is a lot more to the upkeep of websites in this day and age. Not taking advantage of valuable marketing tools like SEO and analytics would be tantamount to starving your website.
SEO and analytics are like your site’s personal trainers. SEO will ensure that your website doesn’t get lost in the ocean of information that is search engines. Analytics help to diagnose deficiencies in your website’s overall performance. Together they ensure that your site is drawing in as much traffic for your brand as possible. Look, dad! No hands!
Take full advantage of these tools if you want your website to have staying power.
An Overlooked Web Design Mistake
One of the biggest web design mistakes entrepreneurs make is not seeking out support when they really need it. As you’ve seen, keeping a good quality website up and running is no trivial task. Outsourcing tasks to a web design firm allows you to focus on other aspects of your brand while sleeping soundly knowing that your brand’s face is in good hands.
So why not get in contact with us and let us take care of your website so you don’t have to? (Now, that’s what I call a CTA!)