Getting your site optimized and ready for success, takes more effort than you think. However, there is some good news in the sense that not all of these things cost. Some of the tools for analyzing the search, analyzing your competition and keywords, are readily available for free.
Below we give you some of the best ones that can have an instant effect upon your site and in time, rankings.
Google Analytics
Our old friend, the numero Uno in terms of analysis. This is still a great and robust product and one any company who needs data to back up their claims should go to.
Search Console
One that you really shouldn’t be without. This gives you insight into how Google crawls and ranks your site.
Keyword Hero
This can help you understand which keywords users are employing to get to your page, and understanding this is key to any publisher of content.
Beam Us Up
This is site is no longer updated or supported but it’s still worth using. It will show you the most common SEO errors on your site when you’re conducting an audit.
Redirect Path
The HTTP Header & Redirect Checker for SEO.
Redirect Path flags up 301, 302, 404 and 500 HTTP Status Codes as well as client-side redirects like Meta and Javascript redirects, bringing potential issues that may not otherwise be seen to your attention immediately. As well as flagging up redirects and errors, the plugin also displays other HTTP Headers (such as server types and caching headers) and the server IP Address at the click of a button.
Screaming Frog
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a license to remove the limit & access advanced features.
Answer the Public
Put in your search names and this tool will tell you what people are asking, and what they want to know on the subject.
Google Review Link Generator
Use this free tool to easily find your business and generate your unique Google Review link. Then share the short URL with your customers and grow your Google reviews.
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)