Over 2 billion people buy products online every year, and that number is rising. If that’s the case, why are your online sales dropping? 

If you’ve noticed that your digital sales are starting to fall behind, it’s likely not a coincidence. You’re doing something wrong, but what could it be?

We’re here to help you find the problem. Keep reading to learn all about where you might need to make adjustments to your online sales strategy.

1. You’re Not Getting Organic Web Traffic

Organic web traffic is crucial when it comes to online sales. Your digital marketing needs to be on point, and you can’t just rely on paid ads to do the work for you. 

Do you already have a strong social media presence? Social media marketing is key when it comes to getting organic web traffic. This doesn’t mean that you should never pay for promotion, but your organic traffic will consist of more motivated customers.

Your SEO will also be helpful when it comes to organic marketing. If you’re not already using SEO for online advertising purposes, you’re missing out on thousands of potential website visitors. 

2. Your Branding Is Inconsistent 

Every business needs to build a consistent brand image. Your brand image is how customers are going to remember you. It should align with your products or services, your values, and the customer base that you’re trying to attract.

If your branding is confusing or inconsistent, it will ward off potential (or returning) customers. They may not understand what you’re trying to do with your marketing, or they may feel as though they’re no longer your target audience. 

It’s a good idea to work with professional marketers if you’re unsure of how to create a consistent and effective brand. 

3. You’re Not Paying Attention to Competitors

Some business owners get over-confident once they start making sales. They no longer see their competitors as “legitimate” competition. This is a huge mistake.

While you were making sales, your competitors were focusing on improving their online advertising. They were using an SEO company to keep up with current trends in digital marketing and they were claiming your customers.

Now it’s your turn. Take a look at what your competitors are doing and note where you’re falling short. 

4. You’re Not Prioritizing Customers 

Even when you run an online business, you still need to make sure that you’re offering great customer service. It looks different from customer service in a brick-and-mortar location, but it still matters. 

Is your web design user-friendly so customers are able to navigate it with ease? Have you been sending out personalized marketing emails to thank customers and offer incentives for them to come back?

Customers stay loyal to businesses that treat them well. They notice the extra effort, so you have to start putting that effort in.

Online Sales Dropping? Let’s Fix That

If you’ve noticed that your online sales are dropping, it’s time to find the cause. If any of these causes sound familiar, let’s make some changes!

At Pencil & Coffee, we know how to amplify your digital marketing strategy to bring more customers in. Contact us so we can start working together today.

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