However over time as I became better at what I do all those years ago and more familiar with the reactions from people with certain words I used. It now is more natural to pitch my business in front of an audience about what we offer and how it can help them.
Honestly, I don’t think you need an elevator pitch in most instances and instead prefer working on building relationships. But, there are times when you’ll need to be confident enough and have some idea of what you will say in case you’re put on the spot.
I and Anks Patel have been attending a few networking events together in the last 6 months. Some of them we’re required to stand for 60 seconds talking about our business or what we offer. Although I hate them, it’s still something you need to know how to deliver in case you’re required to do one.
The important thing to remember is that you’re not the only one doing the pitch, so it’s very easy to be forgotten once the next person starts to speak. The trick to remember is not everyone in that room is going to need your service or product, so don’t worry about getting everyone on your side you just need to impress enough that the relevant people pay attention or remember you.
Our two main tips are either to be funny but still relevant to your service or product; or produce some statistics that show businesses are better off with your service or product than without. The key is the get the main information you need to get in like your name, business name and what you offer but in a way that shows some statistics or is funny.
For instance, when I have to do a talk about SEO then one of the openings I like to use depending on the group in front of me is:
“where’s the best place to hide a dead body?….
…. on page two of Google”
Something that’s funny but still relevant to what I’m offering.
Here’s a video of us talking about how to deliver a 60-second pitch that’s memorable:
