50% of people that use social media do so because they are searching for new products and services to purchase. That makes the social media marketing strategy your company creates an essential part of your overall marketing plan.
Are you struggling to create a digital marketing plan that will work for your company? If so, you’ve come to the right place because we’re going to give you some tips that will help increase traffic and social media conversions.
Set Your Goals
What do you hope to accomplish through your social media strategy? Do you want to increase your target audience or are you focused on increasing organic traffic to your site?
The goals you set for your marketing strategy must be specific and attainable. The last thing you want is to set a goal your team can’t reach, which causes you to waste valuable time and resources when your marketing strengths could be directed down another path.
Rediscover Your Audience
If you don’t have a deeper understanding of your target audience, it will be challenging to create a strategy that gains their attention. There are several things you should know about your audience including:
- Interests that drive buying decisions
- Annual income
These are just a few things you should know, but you can always gather data using the analytics report provided through your social media platform. With this report, you’ll know when your audience is online and the types of content that gain the most engagement.
Research the Competition
In business, there are tons of things you can learn from your competition such as things not to do and others you could do better. Before you continue with the creation of your marketing strategy you need to take time to perform a competitive analysis.
This gives you information about what’s trending in your niche. You should also take time to scroll through competitors’ social media platforms to get a sense of the types of posts your audience responds to.
Optimize Your Profiles
The more time you spend optimizing your business profiles the more chances you have of showing up in searches performed by consumers. There are several ways to optimize your account from the biography description to the image you select for your posts.
If you’re not sure how to implement an SEO strategy as a part of your marketing strategy you must find outside help that does know what it takes.
Social Media Marketing Strategy 101
When it comes to your social media marketing strategy there are several things you need to know to create one that will work for your company. One of the first things you need to do is research your competitors and don’t forget to optimize your profile.
Are you in need of help in the marketing department? If so, there’s only one thing left to do and that’s contact the professionals of Pencil & Coffee. We can help you with everything from email marketing to graphic design and everything in between.