Are you looking for a new way to increase your business’s online sales? Then, you should consider using paid ads to help your business get those sales.
Online shopping is rapidly increasing worldwide. In fact, by 2022 e-commerce sales in the U.S. will hit $1 trillion.
There are different types of paid ads you can use to optimize your business. So keep reading, and we’ll tell you about the pay-per-click (PPC) ads on different platforms to transform your business.
Facebook Paid Ads
Facebook ads have a return on investment in e-commerce of 152%. In addition, more than 2 million businesses are currently advertising on the platform, proving they work.
If you want to generate more sales with Facebook ads, below are the top seven tips:
- Create buyer personas
- Prequalify your leads
- Offer an incentive to click on your ad
- Include trigger words
- Offer an irresistible deal
- Improve the images
- Use AIDA to improve ad copy
Facebook ads work, and if your ROI is lower than your goal, optimize your ads with the above tips to grab your audience’s interest and provide them a strong reason to click.
Google Paid Ads
Market research shows that people who click on ads are 50% more likely to make a purchase. Additionally, ads increase brand awareness by 80%.
Google ads provide precise targeting that allows you to filter your audience on the basis of geographical location, age, keywords, and the time their ads will appear. To set up the ads, you first create your ad, customize the copy, choose your keyword themes, choose where to advertise, set a budget, and share your ad.
There is also an Ad Spend Calculator you can use to ensure your ads will pay off. The calculator lets you know what kind of ROI you can expect by asking about your budget, expected cost per click, target conversion rate, average sales price, and lead to customer rate.
Instagram Ads
Currently, Instagram has more than 1 billion active users, which is why so many businesses utilize the platform for their ads. Instagram allows you to establish specific targeting, increase your overall brand awareness, receive feedback to boost customer satisfaction, see your improvement/growth, and become a household brand name.
To create the ads there are a few steps: go into ads manager, create the ad, choose your goals/objective, fill in any details including captions, and set.
A unique feature is that you can utilize either manual or automatic placements. Manual placements will have your ads run across Instagram, while automatic will allow Instagram to run your ads on all of Facebook’s networks.
It’s important to note that when it comes to Instagram ads, make sure you are regularly posting, using creative hashtags, and have a clear call to action.
Start Using Paid Advertising
If you want to increase your online sales using PPC ads, contact us today to work with our team of experts. You’ll see an increase in traffic to your website relatively quickly and, in turn, boost sales.
Don’t put off paid ads, and start growing your business today.
