SEO is rocketing in popularity. More than 30% of small businesses make use of the concept to promote their own products or services. 

You might be considering hiring an SEO company to help promote your own business. With so many SEO companies out there, it can be hard to know which service is the right one for you. 

Looking for tips on choosing an SEO company? You’ve come to the right place. We’ve put together this SEO company guide to help you avoid some of the most common hiring mistakes. 

Not Getting the Experience you Need

One of the most important SEO company tips is to choose a business with plenty of experience. We’ve all been newcomers to our fields at one time or another, but no one wants to offer up their business as a guinea pig for a brand-new SEO startup.

Here at Pencil and Coffee, we’ve got years of experience, as well as an extensive portfolio of successful work carried out for a wide variety of different clients. When you work with us, you know you’re working with a business with a great track record.

Newer firms might offer a lower price, but the benefits of great marketing include a greater potential value. Can you really afford to not get the best marketing for your business?

Choosing an SEO Company With a One-Size-Fits-All Approach

You know what’s not good at producing SEO content? Robots. Not only are they boring to work with, but they also tend to be somewhat lacking in the creativity department. You certainly don’t want a robotic approach to content creation. 

It’s so important to avoid companies that produce content through the use of algorithms or a one-size-fits-all approach. Instead, it’s better to work with a business that produces content through a pool of talented writers. 

The crucial word here is bespoke. Every company is different and a simple cookie-cutter approach is unlikely to get you the service you need. Be sure to chat with your SEO company before commissioning work to ensure they can provide the unique content you’re looking for. 

Failing to Get the Latest Techniques

Have you ever seen those 1950s marketing people on TV or in films? The guys with the high trousers and the top hats who come up with great new taglines while puffing away on their cigarettes? Those types may have had some great marketing chops, but they’d be completely lost in the world of SEO.

Okay, so obviously you aren’t going to be hiring a marketing firm from a black & white movie. But it’s still important to ensure your hired firm uses all the latest technology to provide you with the best service possible. 

Get the SEO You Need Today

SEO is one of the best ways to market your business in an increasingly competitive digital market. 

You need to choose a quality SEO company to handle your digital marketing needs. Contact Pencil and Coffee today to find out how we can help.

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