Digital marketing is one of the most important elements of any business. It’s no wonder the sector is worth around £500 billion.
That’s why it’s so important to make the right choice when you’re choosing a digital marketing company. And one of the easiest ways to find out more about a company is to ask the right questions.
If you’re looking for some great questions to ask a digital marketing agency, read on. We’ve put together this quick digital marketing guide to help you make a great decision.
What Strategies Do You Use in Digital Marketing?
Any good digital marketing firm should be able to explain some of the strategies they use to help you stand out online.
Remember, the world of digital marketing is extremely competitive. When you’re trying to promote your product or service among a sea of rivals, you need an ace up your sleeve to get ahead.
Ideally, your chosen company should offer a range of services and employ a variety of strategies to suit your needs. Be sure to find out exactly what the company is capable of.
What Colour Is Your Hat?
Unless you’re very quirky, you probably don’t tend to ask your business associates about the colour of their headwear. But asking an SEO company whether they’re white hat or black hat is extremely important.
A white hat SEO company is what you should be looking for. This type of business will use a variety of legitimate tactics to boost your search engine rankings. This could include producing quality content featuring well-placed keywords, solid strategies, and research.
A black hat SEO company uses some more underhanded tactics. They’ll exploit the system by hiding keywords in code or packing your site full of out-of-context keywords to game the search engines. Black hat SEO should be avoided at all costs, as it can damage your company’s reputation and won’t be particularly effective in the long run.
Who Else Have You Worked With?
Asking a business associate “who have you been working for?” sounds a little like something James Bond might ask a rival spy. But it’s an important question for you to put to your digital marketing associates.
Any company worth its salt should be able to share its portfolio with you. This will allow you to see how their words translate into action. A company can say all the impressive things, but if they can’t back it up with evidence, you shouldn’t be convinced.
Ask for details on recent projects the company has worked on. Ideally, you’ll want to see an extensive portfolio that demonstrates the work they’ve done.
Come and Ask Us All the Questions You Want!
We hope you enjoyed our list of digital marketing tips! If you’re looking for a quality digital marketing company, we’re exactly what you’re looking for.
But don’t just take us at our word. Talk with us, ask us questions, and find out about our background. We’re always happy to tell you about our different services and explain exactly why we’re a good fit for your business.
Contact us today to find out more. We’re confident you’ll like our answers!