Do your favorite social media apps keep you online all day, checking the latest updates? Do you love sharing photos with friends and family several times a day? If this describes you, you’re not alone: 4.2 billion people on the planet use social media today.

But there’s more. It’s one thing to be able to contact your friends instantly over your own broadcast channels, as an individual.

What’s even more powerful is being able to get your message out to customers as a business owner. Social media marketing takes marketing to a whole new level. And if your company is not using it, you’re missing a huge opportunity.

So how does social media marketing make a difference, and what makes it so special? Read on for an overview of what it is and how it works.

What is Social Media?

To start, we have to take a look at what social media is. Social media is user-generated content that’s published on software platforms like Facebook, Twitter, Instagram, and Pinterest. It allows people to rapidly share information with other platform users who follow them. 

This rapid sharing of information can lead to information going viral, or trending, as hundreds of thousands of users quickly spread content around the world. It’s all the proof we need that person-to-person communication is a favorite natural human behavior.

What is Social Media Marketing?

Social media is a powerful way of communicating. Companies can harness it for all kinds of things, including profit-making. For example, products that go viral can sell out in a matter of hours, sometimes faster.

So, to summarize, what is social media marketing? It’s promoting products, services, and a company’s brand via social media. 

How SEO Works

Social media marketing wouldn’t be what it is without “SEO”, or search engine optimization. To make SEO work, an SEO company or in-house marketing department must do keyword research.

This means finding search terms that are trending online, using Google Keyword Planner or another keyword tool. These keywords are then strategically placed in social media posts so the search engines can find them. Hashtagging keywords with the # symbol is also a standard way of optimizing social media posts so they get found easily. 

SEO-optimized social media marketing is very powerful. Why? Because it winds up in front of the exact customers who are searching for certain products.

Some platforms allow users to buy ads, but most of the time posting is free. If a small business has a tiny advertising budget, social media marketing is a great opportunity to make a big impact without spending a fortune.

Don’t Miss Out – Use Social Media Marketing In Your Business!

So there you have it- a quick explanation of how social media works, and how social media and SEO optimization can come together to increase profits online.

If you’ve always thought of your favorite social media platform as a means to trade silly snapshots with friends, you’ll probably never think of it the same way again! We should all take social media marketing seriously, as a powerful profit-making tool.

If you would like to get started with a custom social media marketing strategy, contact us today. We can help you set up social media accounts for your business and get your products and services in front of the right customers. 

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