Are you aware that approximately 40% of adults block ads online? With so much concern for privacy and one’s data, what are advertising agencies and brands to do? There must be a way to push a product or service, right?
Thining outside the box is the name of the game. One way of reaching an audience is achieved is through micro-influencers. No, these aren’t shorter influencers!
In our guide below, you’ll learn how to take advantage of the micro-influencer craze. Keep reading to get the inside scoop!
What Is a Micro-Influencer?
You’ve heard the term influencer, but what is a micro-influencer? Micro-influencers are those with a decent following (1-10k followers) on social media platforms. They tend to cater to a specific niche such as personal development, crypto, or fashion.
What sets them apart from the crowd is their transparency and relatability. When you launch a campaign with micro-influencers, you will be using an effective word-of-mouth strategy. With a hyper-engaged audience, your business or brand will organically grow.
How to Find Micro-Influencers
Are you worried about how to find micro-influencers? Micro-influencers are everywhere, but you’ve got to know where and how to look. Let’s focus on the how.
You and your team ought to take advantage of analytics-based tools. With one of these tools, you’ll be able to search and pull data. Once you have the right data you can start targeting the right micro-influencers for your brand.
Search for micro-influencers with a following of 1-10k. Whatever it is you’re trying to promote or sell, search for those niche categories next.
Now, think of the audience and who they are. Pin that down to specifics like age, gender, location, and income.
Alternatively, scrolling through Instagram, TikTok, or Facebook will work as well. Search for hashtags and start sliding into those DMs.
The Micro-Influencers Perspective
Brands that work with micro-influencers love the results, but what’s in it for the actual micro-influencer themselves? Aren’t they selling out if they go the micro-influencer marketing route? Of course not!
Whether micro-influencers are being paid or not, they’re still influencing on some level, right? When they highlight and promote a brand, they’re driving awareness to the brand. These products will find their way into their stories or posts anyhow, so might as well get paid for the job, right?
Benefits of Micro-Influencer Marketing
What are the benefits of micro-influencer marketing? When you hire micro-influencers you build trust—the foundation of any relationship. When you build trust, you open the floodgates of what is possible with what you’re pushing.
When there is an authentic face behind the brand, people will pick up on that.
The budget compared to booking a high-end celebrity cannot go unnoticed as well. You could spread out your campaign’s funding amongst several micro-influencers rather than a 1 shot deal with a celebrity.
Spread Your Brand’s Story
So now begins the fun part. What micro-influencers will you hire for your team? Be on the lookout for ones you can establish a healthy working relationship with.
When you find your match, you can begin to build the brand’s awareness through storytelling. What story would your brand like to tell?
For all your digital marketing needs, contact our team! We’ll help you establish the brand and generate leads.