In 2020 there were more than 81,000 Google searches performed, making the SEO strategy you use important. With the right strategy, you can improve your Google ranking one search at a time. 

We’ve created a brief guide that will detail how to use things like keyword optimization and page loading speed to improve your rankings. Get ready to rise above your competitors after you check out what we’ve got to say. 

Rework Your Site Speed 

If your page takes too long to load more people will leave the site instead of waiting for the page to finish. Your page load times are an important part of increasing your Google rankings. 

From time to time your team should run a site test to see how quickly your site is running and if there are changes that need to be made. There are several tools you can use that will provide you with a performance score letting you know how well your page is doing in the speed department. 

It’s best if you aim for under two seconds of loading time.  

Measure Data Metrics 

A key part of your SEO strategy is taking the time to check certain metrics such as: 

  • Traffic conversions 
  • Keyword ranking 
  • Transactional keywords 

When it comes to traffic conversions you need to note the keywords that increase traffic to your site. The reason is that you’ll want to continue using these words as you make changes to your page and produce more content

Keyword research should be performed to decide the highest-ranking keywords in your niche. The more you use these words the higher your site pages will appear in the search results for consumers. 

Clear Your Penalties 

One of the main things Google will penalize you for is having too many poor links throughout your page. If you’ve been hit with several penalties, it’s essential you clear this up otherwise your ranking will continue to suffer.  

The best way to do this is by reviewing and replacing poor links with higher-quality ones. Google offers something known as a disavow tool that gives you the power to stop putting value into these bad links. 

Another thing to keep in mind with links is to use anchor texts that create and increase site value. This means using some of the keywords we discussed earlier and using them as a part of the anchor text and URL. 

SEO Strategy: Optimized the Rankings 

There are several factors to consider as you move forward with your SEO strategy. You need to optimize your page in every area possible from the traffic conversions tactics your company uses to the keywords placed throughout the site and in content.  

Pencil & Coffee has a team of trained experts that can get the SEO part of your strategy done without blinking an eye. All you’ve got to do is contact us and let us show you how our diverse team can work for you. 

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