Did you know that TikTok has one billion active users worldwide? TikTok is huge amongst millennials and Gen Z-ers, and it’s taken the world by storm. If you’re not taking advantage of TikTok advertising for your business, you’re missing out. 

But how can you implement successful TikTok marketing strategies without coming off as “try-hard” or “cringy?” You want to make your digital marketing look natural. Younger generations value authenticity.

We’re here to talk about it. Read on for a few top tips that can help you get your TikTok social media marketing strategy off the ground. Read on to learn more. 

1. Try Official TikTok Advertising

On TikTok, organic marketing is key if you want long-term results. When you’re first getting started, though, you can use TikTok advertising features to connect with new audiences. 

You can run in-feed advertisements and banner ads right from the app. You can also do sponsored posts. 

2. Pay Attention to Trends

TikTok trends come and go every week. If you want to be a savvy social media marketer, you need to have your finger on the pulse of TikTok so you can jump on those trends and get those valuable views.

A year or so ago, trends were almost all TikTok dances. Now, they tend to be post formats and sounds. Browse popular TikTok videos and check the trending sounds category. See if you’re able to use those trends in your own marketing campaign.

Be careful: only use a trend if you think that it’s applicable to your business. Young people are sensitive to brands that are “trying too hard,” so jumping on a trend without understanding it will be counterproductive. 

3. Try to Start Your Own Trend

If you’re bold, you can try to create your own trend. You may not go viral, but you can up your engagement.

A popular way to do this is with the “stitch this” format. You post a video asking a question or describing a scenario, and other people will post their own response videos.

Make sure that it’s something fun and engaging enough that even non-followers will be interested in it. 

4. Use Influencer Marketing

TikTok influencers wield a lot of power when it comes to influencing younger people. Consider using them to your advantage in your marketing campaign. 

Pick the right influencers. Again, younger people value brand authenticity. If your product or service doesn’t seem to match the influencer’s persona, your marketing campaign won’t be successful.

For example, a company that sells fishing gear wouldn’t (usually) want to advertise with an influencer who focuses on beauty product reviews or makeup artistry. 

The influencer should actually like and align with your product.

Try These TikTok Marketing Tips

If you’re not already using TikTok marketing, what are you waiting for? You’re missing out on a billion potential leads. Use these tips to get your TikTok marketing campaign on track. 

Do you want help with your digital marketing strategy? We want to talk to you! Contact us so we can start working together on your project today.

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