What is a ‘Buyer Persona’ and why it is important? You may or may not have already heard the term ‘buyer persona’ or ‘marketing personas’ or ‘customer personas’ or ‘user personas’ either way they all mean the same thing. However, not everyone knows what they are....
Why marketing is the number 1 thing right now? At Pencil and Coffee, we believe that marketing is fundamentally important for any business to grow and succeed. Especially more so during this pandemic in 2020. There are many different types of marketing and they differ...
Recently I felt like I lost my way. I felt like I lost my direction, as a result, I didn’t have a focus. Then I was reminded to reflect on my personal values. And so I did. So below is an article about why values are important and how they can help with your...
We are all going through this difficult time, and some businesses simply because of the market they operate in will be feeling it more acutely than others. However, these lessons are important now, as much as they are when things are going well. If you...
We have probably all had an encounter with a business who are very proud of the values that they aspire to, but in reality, the gap between the aspiration and the values themselves are huge. I can think of a few examples whereby the owner or board of Directors...
Well, what a week. A very difficult and surreal week for most of us in some way shape or form. As I write this it is about a week in the UK since the Coronavirus outbreak became something quite real. The schools are now disbanded apart from Keyworkers children who...
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