In today’s digital age, having a strong online presence isn’t just a nice-to-have – it’s as essential as a proper cup of tea for Leicester businesses! Whether you’re a cozy café in the Cultural Quarter or a boutique in Highcross, these digital marketing fundamentals will help you thrive in our vibrant city.
1. A Website That Works as Hard as You Do
Your website is your digital storefront, and just like the beautiful shopfronts along New Walk, it needs to make a lasting impression. Here’s what you need:
- Mobile-friendly design (because 55% of web traffic comes from mobile devices)
- Fast loading speeds (Leicester customers won’t wait more than 3 seconds!)
- Clear calls-to-action
- Local SEO optimisation to attract nearby customers
2. Social Media Presence That Reflects Leicester’s Community Spirit
Leicester’s business community is known for its warmth and connectivity. Your social media should reflect this by:
- Engaging with local events and celebrations
- Sharing behind-the-scenes glimpses of your business
- Participating in local conversations
- Using location-specific hashtags like #LoveLicester and #LeicesterBusiness
3. Local SEO: Be Found in Your Neighbourhood
When someone searches for “best [your service] in Leicester,” you want to be right there at the top. Focus on:
- Google Business Profile optimisation
- Local keywords in your content
- Customer reviews (we Leicester folk love to share our experiences!)
- Local business directory listings
4. Email Marketing That Builds Relationships
Email marketing isn’t just about promotions – it’s about nurturing relationships with your Leicester community:
- Personalised content for different customer segments
- Local news and updates
- Exclusive offers for loyal customers
- Newsletter featuring local success stories
5. Content That Resonates with Leicester Audiences
Create content that speaks to local needs and interests:
- Blog posts about local events and news
- Success stories featuring Leicester businesses
- How-to guides relevant to your local audience
- Video content showcasing your local presence
6. Paid Advertising with Local Focus
Make your advertising budget work smarter by:
- Targeting specific Leicester neighbourhoods
- Using local keywords in your ad copy
- Creating location-specific landing pages
- Running seasonal campaigns aligned with local events
The Pencil and Coffee Touch
Just like how Leicester’s famous markets bring fresh produce to the community, we bring fresh digital marketing ideas to local businesses. Our approach combines proven strategies with local insight to help your business thrive in Leicester’s unique market.
Remember, digital marketing isn’t about competing with the big national chains – it’s about showcasing what makes your Leicester business special and connecting with your local community in meaningful ways.
Ready to boost your Leicester business’s digital presence? Let’s have a chat over coffee (or perhaps a nice cup of tea?) about how we can help your business grow in the digital world.
