It was just another Thursday morning at Pencil and Coffee’s Leicester office when Java burst through the door, coffee sloshing dangerously close to the rim of his cup. “WOODY! We’ve got an emergency!” he exclaimed, steam practically shooting from his lid.
Woody glanced up from his meticulously organized desk, carefully adjusting his glasses. “What seems to be the trouble, Java? You know rushing around isn’t good for your brew.”
“It’s terrible! Remember Sarah’s bakery website? The one we helped set up last month? It’s VANISHED from Google!” Java was practically bouncing off the walls now. “All those delicious cakes… gone… just gone!”
Woody remained calm, reaching for his trusty notepad. “Interesting. This sounds like a perfect opportunity to learn about SEO fundamentals. You know, like in our £100 per month blog package?”
“But Woody, we don’t have time for a lesson! Sarah’s business is at stake!”
“Actually,” Woody smiled, pulling up their SEO toolkit, “this is the perfect time for both learning and doing. Let’s solve this mystery together.”
The Investigation Begins
Our dynamic duo pulled up Sarah’s Spectacular Baking website on their screen. Woody methodically began his investigation while Java anxiously watched, occasionally sipping his coffee to calm his nerves.
“First things first,” Woody explained, “let’s check the basics. Every website needs proper optimisation, just like every pencil needs proper sharpening.”
They discovered several issues:
- The website’s meta titles were all set to “Home Page”
- Images were uploaded without alt text
- The site had no XML sitemap
- Mobile responsiveness was broken
“Aha!” Woody exclaimed, making Java jump and spill a few drops. “Just as I suspected. The website is hiding from Google because it doesn’t know how to communicate properly.”
The SEO Solution
Java bounced excitedly. “So how do we fix it? Should we call in the cavalry? Maybe get our Bronze Package involved?”
“Let’s start with the basics,” Woody replied, already typing away. “Think of SEO like making the perfect cup of coffee. You need:
- The right ingredients (keywords)
- Proper preparation (technical optimisation)
- Perfect timing (regular updates)
- Quality serving method (user experience)”
Together, they began implementing solutions:
- They rewrote all meta titles and descriptions, making sure each page clearly described Sarah’s delicious offerings
- They added alt text to images, describing mouth-watering cakes and pastries
- They generated and submitted a fresh XML sitemap
- They fixed the mobile responsive design issues
“But wait,” Java interrupted, “what about all those fancy terms I keep hearing about? Backlinks? Domain authority? Technical SEO audits?”
Woody nodded approvingly. “Those are all important parts of our more comprehensive packages, like our £1,000 monthly Package. For now, though, we’re focusing on the foundations.”
The Results
After implementing their changes, they waited. Java paced the office (which really meant spinning in circles since he was, after all, a coffee cup). Woody remained patient, occasionally sharpening his tip.
Three days later…
“WOODY! WOODY! Look!” Java was practically exploding with excitement. “Sarah’s website is back on Google! And it’s ranking better than before!”
Woody smiled knowingly. “That’s the power of proper SEO fundamentals. But remember, this is just the beginning. To maintain and improve rankings, Sarah should consider:”
- Regular blog posts (starting from £100 per month)
- Quality backlinks through guest posting (£300 per post)
- Comprehensive SEO packages for long-term growth
The Lesson
“You know what, Woody?” Java said, finally settling down. “I learned something today. SEO isn’t just about quick fixes and emergency responses.”
“Exactly,” Woody replied. “It’s about building a strong foundation and maintaining it consistently. Just like how you need regular coffee beans for great coffee, websites need regular SEO attention for great rankings.”
Want to prevent your website from disappearing from Google? Book a free SEO audit with Pencil and Coffee today, and let Woody and Java help protect your digital presence!
Coffee Break Challenge
Share your biggest SEO mystery in the comments below, and our dynamic duo might feature your story in their next adventure!
