The average American has over 7 social media accounts. Meanwhile, over 90% of marketers say social media marketing boosts their company’s exposure. Without a strong social media marketing plan, you might not reach customers online.

Ready to add social media to your digital marketing strategy? Here are 10 do’s and don’ts to consider first.

After reading this guide, you can create an effective social media marketing plan to reach more customers with ease.

Start marketing with these company social media tips today!

1. Do Establish Goals

Before posting on social media, make sure to outline your goals and key performance indicators (KPIs). Establishing goals can give your digital marketing strategy more direction. You can determine what social media marketing tactics will best accomplish your goals.

For example, maybe you want to generate more online sales. You can create product demo videos or paid ads to boost purchases.

If you want to generate more followers, consider hosting contests instead. 

2. Don’t Copy Competitors

Do research your competitors. Don’t copy their posts, though.

Instead, learn from their successes and mistakes to better inform your strategy. 

3. Do Research Your Audience

Social media usage grew by 13.5 new users every single second in 2021. Nearly 75% of the world’s population over age 13 uses social media. Not everyone online has the same wants, needs, and interests, though.

When developing your digital marketing strategy and social media plan, take the time to gather research.

Determine who your customers are, what they care about, and which platforms they’re using. 

4. Don’t Neglect Trends

Keep up with the latest social media marketing trends to remain relevant.

For example, you might want to host more live Q&A video sessions this year. Q&A sessions will help you engage consumers in real-time. 

5. Do Diversify Your Content

Diversify your content to appeal to different consumers online.

For example, you can create videos, animations, polls, quizzes, and contests. Review your analytics to determine which posts work best with your audience. 

6. Don’t Veer Off-Brand

Make sure every component of your digital marketing strategy—your web design, social media content, paid ads, etc.—maintains brand consistency.

Consistent branding can boost awareness and recognition. 

7. Do Create a Content Calendar

Create a company social media content calendar to remain organized. A calendar will help you recognize gaps in your plan, too.

Make sure to post frequently to boost brand visibility. 

8. Don’t Ignore Comments

Once you start generating engagement, respond to the comments you receive. Let your followers know you’re there to help. 

9. Do Review Your Analytics

Review your analytics to make informed improvements in the future. Determine which posts your followers love most to give them more!

10. Don’t Go It Alone

You don’t have to develop a social media marketing plan alone. Consider working with an experienced digital marketing agency or SEO company.

They can even unite your social media and SEO marketing strategies to boost your organic rankings.

Stay Social: 10 Do’s and Don’ts for Effective Social Media Marketing

Developing an effective social media marketing strategy shouldn’t feel stressful. Make sure to consider these do’s and don’ts during the planning stage. Avoiding these mistakes can help set you up for success.

Remember, you don’t have to start strategizing alone. We’re happy to lend a hand.

Contact our team today to get started. 

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