Top 10 SEO Myths Busted
SEO provides us with so many advantages that it would be difficult to list them out. It is difficult to understand every bit of SEO; that’s when misconceptions occur. There’s a lot of advice going on the web about SEO. Some of it is wrong, and some are true. But how do we spot which is which?
While there are hundreds of ways for content marketing strategy and ranking, there are hundreds of myths. These myths are often harmless, but when you begin to believe them, you might end up wasting your time and money. These myths have been busted numerous times by experts, but they still persist!
Why There are So Many SEO Myths?
The common reason why there are so many myths about SEO is that it’s profitable. Unfortunately, companies spread false information on purpose. You might have heard someone say that they are affiliated with Google, and they can rank your website on google. This is wrong! There is no such affiliation as google doesn’t disclaim its secrecy!
- Myths are handed-down wisdom that isn’t tested, and as a result, something that may have no impact on driving organic growth to our site becomes worthy. A total waste of time, we must say!
- Outdated advice often leads to misconceptions. Something that used to be effective in content marketing strategy is now obsolete and is still being advised.
Top 10 SEO Myths
We have compiled this guide containing the top 10 SEO myths. Agencies claim that all these myths led them to a bad SEO strategy. Let’s take a look at the 10 most common SEO myths along with the facts:
1. Keyword Research Is of No Use
One of the most common myths is that you don’t have to perform keyword research. You might have seen people claiming that if you have one keyword in your mind, that’s enough. However, it’s not true. To increase your visibility to organic traffic and building links, you should have more keywords. Without keyword research, your website may only rank for only one specific keyword, and you do not want that!
Fact: Keyword research is a gateway to better ranking as you get a clear insight into the keywords, whether they are valuable or not. Keyword research leads you to a good SEO strategy.
2. Stuffing Keywords Will Improve Your Ranking
One of the most common myths we come across is that the more you stuff keywords in your content, the better the ranking will be. No doubt, integrating keywords in the content is vital, but keyword stuffing is a negative factor. Google considers this type of activity as a black hat SEO technique, and it is against Google guidelines.
Fact: Your keyword density should be less than 6%; if it goes above 6%, Google will penalize your site, which would hurt you! You have to integrate keywords where they can fit in the flow of context. Stuffing will decrease readability, and that will lead to poor ranking.
3. You Have to Focus on The Right Keywords; Quality Content Doesn’t Matter
There was a time when Google didn’t pay much importance to the quality of content. Websites used to get ranked on the density of keywords. It was because google only relied on keywords to match the query of the user. However, now Google has changed. Quality content plays an essential role in google ranking and better SEO. If you are not providing helpful information to your readers, they will eventually leave your website, which will increase the bounce rate.
Fact: Google now pays attention to user experience. You have to create content for users, not google, so it must be user-friendly and easy to understand. This will give a positive signal to Google, and your site will rank higher. No matter how many keywords you are targeting, your website cannot get ranked if the content isn’t useful.
4. SEO Is A One-Time Activity
Another misconception that has led many agencies to burned by bad SEO is that they believed that SEO is a one-time event. Someone crafted SEO titles and web pages for them, and that’s it. However, this doesn’t work this way. The ranking factors may change over time.
Fact: To maintain your site ranking, you have to pay special regular attention to SEO strategies. You may need to add or reduce the content, build or remove more links, and whatnot! You may need to add new keywords to a specific page for better results. That’s why SEO isn’t a one-time activity. Instead, it’s a long-term investment.
5. It’s Enough to Create Content Once in A While
This is the worst myth that makes potential bloggers and content creators lazy. You may have heard; you don’t need to create content more often. However, it’s not true. For better ranking and good SEO, you should create content more often.
Fact: More content means targeting more keywords, and more keywords mean more leads. The fact is, 80% of successful bloggers create content daily; that’s how they see positive results!
6. You Should Rely on SEO Companies; They Guarantee Fast Results
The one myth that people take as a shortcut to success. Companies claim that they will rank your website on Google’s first page within 6-8 months. However, it’s no more than a lie. No one can guarantee you faster results as they aren’t affiliated with Google. This is one of the worst myths, and you shouldn’t get trapped in it.
Fact: If someone claims to get your website on the #1 ranking, they are using the black hat SEO technique, which is against Google guidelines. Know one thing; SEO takes time and consistency. If you are hiring a company, watch out for a company that builds links, creates content, and applies SEO strategies.
7. All Backlinks Are Great
When it comes to SEO, there comes a term backlink. Backlinks are a proven way to improve your website’s ranking. These are links from other sites that direct back to your website. However, there is a myth that all backlinks are great, no matter where they come from.
Fact: The fact is that your backlinks should come from credible sites. Bad backlinks come from untrustworthy sites, and that may make your site look less credible. Google can penalize your site for violating its community guidelines as you may have multiple spammy backlinks.
8. Your Site Has to Be On#1; Otherwise, Your SEO Is Failing
Another misconception that is demotivating SEO campaigns is that if your sites don’t make it to the top position on Google, your SEO campaign fails. However, it’s not true. If your site isn’t making it to the top position, that doesn’t mean your SEO is failing.
Fact: It’s because your campaign may need to refine or your content requires to be reoptimized. That doesn’t mean you should quit the SEO campaign. Like we stated earlier, SEO takes time. You have to make positive efforts and wait for better results!
9. Google Ads Will Improve Your Site Ranking
There’s no such study that states that google ads will improve your site ranking. More overall clicks can depend on organic and ads, but there’s no evidence that google ads will directly improve your ranking.
Fact: Ailsa Chibnall states, “Paid ads can help you identify and refine the keywords you want to target organically, but paid campaigns won’t automatically improve your organic rankings.”
10. The Mobile Version of Your Site Doesn’t Impact Your Site’s Ranking
Many website owners think that if their desktop site is attractive and responsive, there is no need to pay attention to mobile sites. However, Google considers mobile sites. Nowadays, users use mobiles for instant search results; they use mobile to surf and shop online. If your site isn’t mobile-friendly, that means the users aren’t enjoying the experience.
Fact: Google pays attention to user experience, and that eventually leads to poor ranking. Your users must have a better site experience, no matter which device they are using. The best you do is to implement responsive design to your website!
11. Final Words
If you are devastated by SEO myths roaming about on the web, don’t panic. Devote your time in creating quality content and performing keyword research. Integrate your keywords into the content, keeping in mind the keyword density. Many SEO tools help you to determine the SEO ranking factors. You can go along the guide to meet the goal, and you are good to go! Yoast SEO is one of the best-known SEO tools you can work with, and you don’t even need an SEO company. SEO takes time; you have to be patient and consistent rather than looking for shortcuts!
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