What is link building?

Link building is one of the most valued aspects of SEO strategies. But at the same time, it is the most difficult at the time of making it mature to obtain good results. Many conditioning factors are involved in this.


Link building encompasses the actions carried out to ensure that a website’s pages are linked to others. Something that gives authority to the domain and the whole site. Especially if the pages from which the links come are recognized in their niche or market sector.


It is one of the elements that have the most direct influence on the positioning of a website. Ideal for company pages or corporate blogs. In this post, we explain how to handle it properly.


If you have a website, there is a good chance that it has links, both paid and acquired (including ads, articles, directories, and comments on forums. or social networks). A glance at any tech site will show you that linking and how to build them is one of the most important topics for businesses in today’s world.


Why are links so important?




For a business, links are essential because they affect how Google ranks web pages, increasing or decreasing its activity. Google suggests that a company that wants to improve its ranking should increase the number of external links from high-quality sites. In concrete terms, the more high-quality links you have, the more trustworthy your site is in the eyes of Google, and the higher your ranking will be.


Degrees of separation

First of all, it’s essential to look at technical SEO, also known as on-page SEO, in comparison to off-page SEO. As we know, SEO is all about getting your page noticed. On-page SEO is all about your page or website, and you can play around with your keywords and key phrases, optimize titles and meta tags to make them as visible as possible. Apart from the page, SEO is the art of network spreading and is also known as link building. With off-page SEO, the idea is to get an article or blog published on an external site with a link to your site. This means that readers who view other websites are then directed to yours.


What are High-Quality Links?

In 2021, the site you link to must be authoritative and contain relevant content to be considered “high quality.” This means that it is not good to throw as many links as possible on your site because Google is sure to bring you to order. Companies must therefore work on their reputation and their visibility to forge solid links with other sites.


Link building in positioning




A web page cannot function as an island in the ocean that is the Internet; it must be connected to other pages. Like people, pages have to relate, even to develop a personal brand.

Connectivity through the link-building technique is a sign of good management by those who manage the page. This is obvious since inbound link building takes effort.

The main idea of ​​link building is to get external pages (the more famous and with the highest traffic, the better) to link our content in their own spaces. In the context of a digital marketing plan, these external links are called backlinks. The better reputation a page has, thanks to the number of links it receives, the more positively it will affect its SEO positioning.


Link building benefits




Google’s algorithm, which is a set of many, will consider the number of links. In the SERP search results, the search engines will show the pages in the best positions. Something that should be part of the definition of objectives of any business.

In combined online marketing strategies, it is appreciated to increase the authority thanks to creating quality backlinks. Any web project will pay off for it.

As the quality of links in the link-building strategy is relevant, this can also be reflected in social network recognition. Many people will talk or recommend what they see referred to through the sites they usually consult. Without a doubt, the dream of any growth hacking maneuver with few resources.


How to get more backlinks thanks to link building


Inbound marketing strategies, among others, help to gain followers and also inbound links. We analyze below the most recommendable and profitable tactics to achieve them:


·     Content is king (here too)

A link is not usually provided for free; good ideas to create content take center stage. The administrators of a page emit external links when they fully trust them. Therefore, they are going to select them carefully; their online reputation depends on who they are linking to and recommending.

Precisely for this reason, the ability to create original and valuable content matters. Much better if it is content that goes viral. Thus it will be possible to start generating external links of interest and beneficial for positioning.

·     Evergreen content for link building

It is convenient to create timeless content when writing online texts and other multimedia materials. It is highly advisable to discuss topics that do not have an expiration date. That makes it easier for a certain article on a page to be linked from another web portal. Mainly, because it will keep something current and current, it will have a higher performance of visits over time if it is always useful to link it.

This is not an excuse to reduce the average quality of the copywriting in the other contents that are going to be made. It is simply a guiding idea on the best way to raise them.

·      Consider digital media

The media and digital press tend to be very well positioned in search engines. If we get them to link us, part of that SEO prestige will also go to the page that receives backlinks. It never hurts to send press releases to publicize our activity.

Consequently, a good relationship should be established with some of these media. The idea is to become a reference source within the sector. To achieve that, the page is cited when talking about these topics.

·      Work on off-page SEO

Not only do you have to take care of on-page SEO, but that is also good content, a suitable keyword strategy, etc. You have to take into account the basic concepts of SEO to facilitate indexing by search engines. And also look at the competition by studying the terrain in which we move. In this case, it is about looking for media or pages that can see us as a reference to achieve their links.


What should be done about a poor quality link?


Keep in mind that each link has a different quote. Some add, but others subtract. It will depend on the prestige and quality of the page that emits these links.

It should be noted that the SEO specialist, webmaster, web designer, or receiver of such links may or may not accept them. When they link us naturally, we must measure how it will affect the website’s reputation to the page itself. Know if it is convenient to receive such links for their influence, which can also be negative.

Therefore, another fundamental part of this strategy is to pay attention to the quality of the external links that we are receiving. Ensure that they do not harm us or detect broken links and those that may have errors.




Link building is a positioning factor that has to be worked on intensively. Everything initially happens to do good content marketing, analyze the links that arrive, and study the environment. The next thing will be to establish contacts with other media, pages, and bloggers.

It is important to know what else can be done to gain new quality backlinks. Establishing relationships with other actors in the union is something to consider.


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