The dreaded 60-second pitch or the elevator pitch. We’ve all heard that we need to have an elevator pitch and if we can’t sell or inform someone about what we do in that time then we won’t be able to sell to them. Personally I hate these pitches, and...
A holistic SEO approach is a long term positive boost on your sites ranking. Using quick SEO tricks might work temporarily but can backfire in the future. The aim is to build a solid foundation first, then using that as your base to continuously improve and keep...
Traditional advertising and sales are dying. Magazines are not as relevant and don’t have any pulling power, it’s also difficult to collect data from it too. Cold calls..well who really like getting a random number ringing and trying to force a sale without checking...
As more and more companies are becoming digital, the space to stand out will become more difficult. Here are a few tips to help your campaigns stand out from the crowd for the right reasons. Use minimum personalisation for maximum impact Businesses often try to be too...
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