You now know how you would describe what you do, and you have also put yourself in the shoes of your customer to think about how they would describe what you do. You have used a keyword research tool to try and discover what kind of average monthly search volume those...
The Key to Keywords 2 – The saga continues unfortunately The sage is continuing, and unfortunately, it is a saga. There is not a short cut to trying to get a business to expand and to get to where it wants to go, via SEO. You must understand who the business is,...
Last week I talked about how Donald Trump looked a bit like Heathcliff from the novel Wuthering Heights. This week I would like to pick up on last week and talk about keyword research. What are keywords? A word, or a set of words, that you add to your Google...
In this week’s blog I’m going to follow the format of my favourite interviews, and column in a newspaper. In the Observer magazine every Sunday, there is a section called ‘This Much I Know’. The questions are not laid out as such, but there is a simple...
By now you’ve probably heard that to build your SEO presence you need to start link building. And so you probably tried link building yourself and it didn’t go the way it was planned? Most people throw some links at a site and check to see...
Videos are massively growing in digital marketing. And it’s because video content has many benefits compared to text-based content (nothing wrong with text-based content however and something that you should continue to do). The main reasons are it’s more...
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