Getting started with Google Maps

Getting started with Google Maps

If you’re a local business, and you are not taking full advantage of google maps then you’re missing out big time.  Google maps marketing is about taking full advantage of your businesses profile on Google Maps, with the goal being increasing your...
The key to keywords 3

The key to keywords 3

You now know how you would describe what you do, and you have also put yourself in the shoes of your customer to think about how they would describe what you do. You have used a keyword research tool to try and discover what kind of average monthly search volume those...
The Key to Keywords

The Key to Keywords

Last week I talked about how Donald Trump looked a bit like Heathcliff from the novel Wuthering Heights.  This week I would like to pick up on last week and talk about keyword research.   What are keywords?  A word, or a set of words, that you add to your Google...
The purpose of repurposing

The purpose of repurposing

In this week’s blog I’m going to follow the format of my favourite interviews, and column in a newspaper.   In the Observer magazine every Sunday, there is a section called ‘This Much I Know’.   The questions are not laid out as such, but there is a simple...