We can hardly believe that 2022 is right around the corner. A new year brings a new marketing strategy, and we’re here to help you start rethinking your digital marketing.
Are you finding certain strategies that may have worked in previous years are in need of a complete revamp? Keeping up with the trends is something that most marketers are not a stranger to.
Be sure to keep reading for our guide on the digital marketing trends you need to know for 2022.
Create Bite-Sized Content
Content marketing is one of the best ways to reach your target audience and generate leads. Yet, nowadays, people don’t have the attention span for long-drawn-out content like blog posts or information videos.
In fact, it is reported that people have the attention span of a goldfish. Crazy right? That means they can only engage with certain content for eight seconds at a time.
You’ll need to make those eight seconds count, which is why many marketers are creating bite-sized for people to consume in short bursts. Whether it is a short Tik Tok video, a tweet on Twitter, or even an engaging Facebook post, there are many ways you can draw potential and current clients in with your eight seconds.
Host Hybrid Events
The ‘new normal’ took a lot of events to the digital world. In 2022, many of us will be attempting to host more in-person events to get back out there, but what if you could create a hybrid environment for your events?
Hybrid events can help to engage people from all over the world and can beat any restrictions that they might have due to traveling or time commitments. You will find that a hybrid event can generate more traction because you will have attendance from the in-person and digital audience.
Look for Ways to Give Back
Has your team thought about partnering with a nonprofit to help give back? Doing so can be a win-win situation as it is a great marketing tactic and helps your community.
When looking for nonprofits to work with, you want to make sure you are teaming up with something that fits your company’s values. Being authentic will help potential and current customers see that you’re giving back for more reasons than one.
The best ways to partner with a nonprofit to help fit your marketing goals are to use product placement, affiliate marketing, donate a percentage from sales, or a corporate sponsorship.
Digital Marketing Trends You Need to Know for 2022
As you can see, 2022 is going to be filled with tons of interesting and unique digital marketing trends you need to know about. Be sure you’re staying connected with your clients and reaching your target audience in as many ways as you can. You’ll find that keeping up with these trends will help to increase your revenue and even bring on new leads.
Are you ready to take your business to the next level? We can help with all your marketing needs! Feel free to get in touch with us and reach out to us here.
