The Key to Keywords 2 – The saga continues unfortunately
The sage is continuing, and unfortunately, it is a saga.
There is not a short cut to trying to get a business to expand and to get to where it wants to go, via SEO.
You must understand who the business is, what their goals are and who their customers are.
John runs a garage, so you may want to know the following about his customers, in order to help with keywords.
What types of work do customers have done?
Are there trends according to the seasons ?
What questions do they ask of John?
Why do they want the work doing?
Where are his customers located?
How would Johns customers describe what he does?
We all have a way of describing our daily work, but how would our audience or potential customers search for our services? It’s a crucial one to think about and discover as an initial step in keyword research.
When discovering keywords you may have a few in mind that you would like to rank for. Your services or products perhaps?
You can use a tool from a company like moz.com to uncover what kind of search volume certain keywords get.
It’s worth playing around with these combinations to get an idea of the differences combinations can get.
Johns garage could use:
- Local service station
- Garage MOT
- Garage repair shop
You will see a big difference in these parameter results, and while you will target terms that your audience is searching for ie garage, repairs, MOT etc, sometimes the grouping with lower search outcomes may be the ones to go for because they are less competitive.
There is still lots to consider and we don’t want to overly bore you, so let’s do this in biteable chunks.
Next week we will continue the odyssey of keywords with The key to Keywords 3 – The part where we nearly get to the end but not quite.
We can hardly wait, and we know you can’t either.
more blogs
10 ideas for your next Social Media Campaign
Brainstorming for a campaign for all your brands and clients can be hard work. A campaign that works for one brand might not work for another. Although there are a few campaign ideas that work for almost all brands; here’s a curation of all those campaigns to help you...
5 tools to increase traffic on Social Media
1. Hootsuite Hootsuite is one of the most popular social media tools to help you increase traffic on your various social media platforms and keep track of the audience following. With just one click, you can post on all your social media platforms. It also lets you...
Creating an editorial calendar for your content
Creating an editorial calendar to create engaging content, which will improve your SEO, is a good way to organise your content and stay on top of it. No matter the size of the business, this will always be useful. So if you have a team everyone knows who’s creating...
This piece of writing provides clear idea in favor of the new
visitors of blogging, that truly how to do blogging.
P.S. If you have a minute, would love your feedback on my
new website re-design. You can find it by searching for “royal cbd” – no sweat if you can’t.
Keep up the good work!
Link exchange is nothing else except it is just placing the other person’s website link on your page at appropriate place and other person will also do same in favor of you.|