Our Blogs
Digital Marketing Specialist of the Year
Digital Marketing Specialist of the Year Before you think it, we didn’t decide to call ourselves the digital marketing specialist of the year haha! But we wanted to write this to say thanks to everyone - all of our clients, business partners, and supporters,...
Marketing trends for 2021
Marketing trends for 2021 Truth be told we don’t believe the BS of digital marketing trends in 2021 or any other year. We’ll keep this short, but trends will come and go whether that be for digital marketing trends or anything else for that matter. You can troll...
Do you know what your consumers are thinking when they decide to buy or not to buy a particular offering?
Do you know what your consumers are thinking when they decide to buy or not to buy a particular offering?Your potential consumers don’t buy your offerings soon as they see it. Did you know there is an acquisition process that a consumer goes through prior to...
Why being authentic in marketing is important?
Why being authentic in marketing is important?We live in a world where everyone is competing for attention so that ultimately we can get someone to buy our products or services. How do we do this? Marketing is the answer. The only way people will know your business...
What is a ‘Buyer Persona’ and why it is important?
What is a ‘Buyer Persona’ and why it is important? You may or may not have already heard the term ‘buyer persona’ or ‘marketing personas’ or ‘customer personas’ or ‘user personas’ either way they all mean the same thing. However, not everyone knows what they are....
Why marketing is the number 1 thing right now?
Why marketing is the number 1 thing right now? At Pencil and Coffee, we believe that marketing is fundamentally important for any business to grow and succeed. Especially more so during this pandemic in 2020. There are many different types of marketing and they differ...
The Covid19 pandemic radically changed the landscape of businesses across the world
The Covid19 pandemic radically changed the landscape of businesses across the world2020 has been a very challenging year, and there isn't any doubt about that. The Covid19 pandemic radically changed the landscape of businesses across the world. The information...
Is SEO Important For Your Business? How Can SEO Improve Your Business?
If you are seeking answers to questions like these, then you landed on the right page. You may have heard many times that SEO (Search Engine Optimisation) is a vital digital marketing tool to boost your business online. You are well aware that a good SEO strategy can...
Make Value Work for You
Recently I felt like I lost my way. I felt like I lost my direction, as a result, I didn’t have a focus. Then I was reminded to reflect on my personal values. And so I did. So below is an article about why values are important and how they can help with your...
How to stand out online!
Hi, I’m Becka from Clear Round Media, thank you so much to Danny for letting me appear on his blog. You’ll see a bit later on why I value form relationships like this so much! So, if you’re anything like me - when you first started your business you thought you had...
What content should I be producing? 5 ideas for you to consider
It’s difficult to come up with fresh ideas for content, but it needs to be done, after all the content that you produce is the very thing that will drive people to your sales funnel. A sales funnel is rarely linear but it consists of: Awareness, which focuses on...
Boost your business with a live stream
Showcasing what you do as a business can be hard work. Getting everything that you want to say and promote into a format that conveys the correct message takes time. However, what we are finding at the moment is that businesses are migrating towards live streams to...
Some of the best ‘FREE’ SEO tools out there at the moment
Getting your site optimized and ready for success, takes more effort than you think. However, there is some good news in the sense that not all of these things cost. Some of the tools for analyzing the search, analyzing your competition and keywords, are readily...
Getting started with Google Maps
If you're a local business, and you are not taking full advantage of google maps then you're missing out big time. Google maps marketing is about taking full advantage of your businesses profile on Google Maps, with the goal being increasing your brand's visibility. ...
How do you lead a company during tough times?
We are all going through this difficult time, and some businesses simply because of the market they operate in will be feeling it more acutely than others. However, these lessons are important now, as much as they are when things are going well. If you...
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Say Hello!
Pour your favourite coffee and say hello to Java (the brains) and Woody (the creative)! They love helping businesses grow with any type of budget. They want you to grow by delivering you results!
Pencil & Coffee is here to help!
