Our Blogs
The values of your business – who are you and what do you believe in?
We have probably all had an encounter with a business who are very proud of the values that they aspire to, but in reality, the gap between the aspiration and the values themselves are huge. I can think of a few examples whereby the owner or board of Directors...
The key to keywords 3
You now know how you would describe what you do, and you have also put yourself in the shoes of your customer to think about how they would describe what you do. You have used a keyword research tool to try and discover what kind of average monthly search volume those...
The Key to Keywords 2 – The saga continues unfortunately
The Key to Keywords 2 - The saga continues unfortunately The sage is continuing, and unfortunately, it is a saga. There is not a short cut to trying to get a business to expand and to get to where it wants to go, via SEO. You must understand who the business is, what...
The Key to Keywords
Last week I talked about how Donald Trump looked a bit like Heathcliff from the novel Wuthering Heights. This week I would like to pick up on last week and talk about keyword research. What are keywords? A word, or a set of words, that you add to your Google...
What is Pay Per Click Marketing?
This week I’m going to discuss pay per click marketing, which is a term often bandied around in our game, with the assumption that everyone knows what it is and what it means. We're always happy to go back to basics so if you don’t know what it means, here we go. ...
What is Remarketing ? and How Does It Work?
Well, what a week. A very difficult and surreal week for most of us in some way shape or form. As I write this it is about a week in the UK since the Coronavirus outbreak became something quite real. The schools are now disbanded apart from Keyworkers children who...
The purpose of repurposing
In this week's blog I’m going to follow the format of my favourite interviews, and column in a newspaper. In the Observer magazine every Sunday, there is a section called ‘This Much I Know’. The questions are not laid out as such, but there is a simple structure...
Link Building – They Just Won’t Work!
By now you've probably heard that to build your SEO presence you need to start link building. And so you probably tried link building yourself and it didn't go the way it was planned? Most people throw some links at a site and check to see results...but then it's like...
#Nocode
There’s a movement that is gathering momentum presently. It’s called #NoCode. Can you guess what it's about? That’s right. It’s about #NoCode. There is a movement of people who, while appreciating the complexities and beauty of JavaScript, CSS and HTML,...
60 Second Pitch
The dreaded 60-second pitch or the elevator pitch. We've all heard that we need to have an elevator pitch and if we can't sell or inform someone about what we do in that time then we won't be able to sell to them. Personally I hate these pitches, and never really...
Networking Tips
If you're new to networking events, it can sometimes seem daunting. We know the feeling when we attended our first networking events ourselves. Especially if you're attending a networking event for the first time or are a small business and need to attend more of them...
Using video to improve your SEO
Videos are massively growing in digital marketing. And it’s because video content has many benefits compared to text-based content (nothing wrong with text-based content however and something that you should continue to do). The main reasons are it's more engaging and...
Favicons and your online brand: make sure you stand out!
Favicons are those little icons you see in the left-hand side on the browser tab Most of us probably have loads of tabs opened up, so seeing the brand helps you find the page you're after easily Its important mores for your branding, because Google has added them to...
Holistic SEO: Improve all Aspects of your Website
A holistic SEO approach is a long term positive boost on your sites ranking. Using quick SEO tricks might work temporarily but can backfire in the future. The aim is to build a solid foundation first, then using that as your base to continuously improve and keep...
Inbound Marketing vs Outbound Marketing
Traditional advertising and sales are dying. Magazines are not as relevant and don’t have any pulling power, it’s also difficult to collect data from it too. Cold calls..well who really like getting a random number ringing and trying to force a sale without checking...
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